Securing Generative AI: Defending Against Prompt Injection

Sunil Kumar Jang Bahadur
Google Cloud - Community
7 min readSep 5, 2024

Traditionally, security has always operated on a “Zero Trust” principle, which means that no one is trusted until they have proven themselves trustworthy. This principle has been essential in safeguarding applications, as it prevents unauthorized access and data breaches. However, recent advancements in Artificial Intelligence (AI) and Generative Artificial Intelligence (GenAI) have shifted the focus towards “trustworthiness” in the responses generated by GenAI applications.

GenAI applications are capable of generating human-like text, images, and other content. This technology has the potential to revolutionize many industries, but it also raises concerns about the reliability and accuracy of the results. GenAI applications can hallucinate, or generate content that is not based on fact or not intended to generate based on the given prompt constraint for the use case. This can be dangerous, as it can lead people to believe in false information.

In light of these evolving technological advancements, AI security must strike a balance between conventional security measures and the implementation of zero trust principles at the application and infrastructure levels. However, it is imperative to establish “trustworthiness” at the level of the final response to ensure the reliability and integrity of the AI system’s output.

Before delving into the specifics, let’s clarify what prompt injection entails and explore the key concerns associated with it, as well as its potential impact.

Prompt Injection:

Prompt injection refers to the act of bypassing filters or manipulating a Large Language Model (LLM) using skillfully crafted prompts. These prompts can cause the model to disregard prior instructions or perform unforeseen actions.

This vulnerability carries significant risks, potentially leading to unintended consequences such as data leakage, unauthorized access, or security breaches.

Similar to SQL injection, this emerging threat manipulates AI systems by “injecting” malicious text or code into their prompts, hijacking their functionality for nefarious purposes. Below section delves into the various dangers of prompt injection, highlighting the diverse ways it can be exploited:

How Prompt Injection Enables Malicious Activities

Prompt injection can be exploited to carry out various malicious activities, including:

Information Gathering: A Treasure Trove for Malicious Actors

  • Credentials Exposed: Prompt injection can trick AI systems into revealing sensitive information like usernames, passwords, and API keys, potentially granting attackers access to confidential data and systems.
  • Personal Information at Risk: By carefully crafting prompts, attackers can exploit AI’s data processing capabilities to extract personal information, such as addresses, phone numbers, and financial details, leading to identity theft and privacy violations.

Fraudulent Activities: A Breeding Ground for Deception

  • Scams Made Easy: Prompt injection can be used to generate convincing phishing emails, create fake websites, and even impersonate real individuals, making it easier than ever to deceive users into divulging sensitive information or making fraudulent transactions.
  • Phishing Attacks Amplified: AI-powered chat bots and assistants can become unwitting accomplices in phishing schemes. Attackers can manipulate their responses to direct users to malicious websites or trick them into downloading malware.

The Rise of Misinformation: Eroding Trust in the Digital Age

  • Disinformation at Scale: Prompt injection can be weaponized to generate and spread false information, propaganda, and biased content at an alarming rate, influencing public opinion, sowing discord, and undermining trust in legitimate sources.
  • Manipulating Ads and Promotion: Attackers can inject malicious prompts to manipulate advertising algorithms, promoting harmful products, spreading misinformation through seemingly legitimate ads, or redirecting users to malicious websites.

Malware Distribution: Turning AI into an Attack Vector

  • Malware Delivery Disguised: Prompt injection can be used to trick AI systems into generating malicious code or downloading malware disguised as harmless files, infecting user devices and compromising entire networks.
  • Spreading Prompt Injection Itself: Attackers can leverage AI systems to create and distribute more sophisticated prompt injection attacks, creating a dangerous cycle of vulnerability and exploitation.

Availability Under Threat: Disrupting AI Functionality

  • Denial of Service (DoS): Malicious actors can overload AI systems with carefully crafted prompts, causing them to crash or become unresponsive, denying legitimate users access to vital services and causing significant disruptions.
  • Resource Drain & Increased Latency: Prompt injection can force AI systems to expend excessive computational resources on processing malicious prompts, leading to increased latency, performance degradation, and higher operational costs.

Beyond Basic Prompt Injection: Advanced Techniques for Manipulating AI

While basic prompt injection exploits are concerning, a new breed of advanced techniques poses even greater threats. These sophisticated attacks leverage indirect methods and exploit vulnerabilities in safety filters, making them harder to detect and prevent.

Indirect Prompt Injection: Hiding in Plain Sight

Imagine an image, seemingly harmless, shared on social media. Unknown to the user, embedded within its pixels lies a malicious prompt. This is the subtle nature of indirect prompt injection. By blending prompts into seemingly unrelated media like images or audio clips, attackers can manipulate users into unintentionally triggering harmful outputs. This technique raises serious concerns about data poisoning and the spread of misinformation through seemingly innocuous channels. For more information refer to this paper.

Sneaky Prompt: Jail-breaking Safety Filters

GenAI models, especially text-to-image generators, often employ safety filters to prevent the creation of inappropriate or harmful content. Sneaky Prompt is the first automated attack framework designed to circumvent these filters. It achieves this by cleverly substituting filtered tokens within a prompt with alternative tokens that retain the original NSFW intent. This allows the generation of NSFW images while bypassing existing safeguards, highlighting the need for more robust and adaptable safety mechanisms. For more information refer to this paper.

Surrogate Prompt: A Subversive Substitution

Similar to Sneaky Prompt, Surrogate Prompt also focuses on bypassing safety filters in text-to-image models. However, it takes a different approach by employing substitution. By replacing specific words or phrases within a prompt with semantically similar but less detectable alternatives, attackers can trick the model into generating desired outputs without triggering alarm bells. This technique emphasizes the importance of understanding and addressing the nuanced ways in which language can be manipulated to bypass security measures. For more information refer to this paper.

The emergence of these advanced prompt injection techniques underscores the critical need for ongoing research and development of robust defense mechanisms. As GenAI models become increasingly integrated into our lives, protecting against such vulnerabilities is paramount to ensuring their safe and ethical use.

Prompt Injection Mitigation Approaches:

In order to mitigate prompt injection attacks at a granular level, it is essential to investigate the necessary components to include in the LLM inference pipeline. These building blocks can also be utilized in the development of frameworks.

Enhancing LLM Safety:

Safety Filter Embedding:

One line of defense involves embedding safety filters directly within the LLM architecture. These filters are trained to recognize and neutralize malicious instructions within the input prompt, preventing the model from executing potentially harmful actions.

Prompt Engineering:

Carefully crafting the structure and wording of prompts can significantly reduce the attack surface:

  • Prompt Sandwiching: This technique involves surrounding user input with predefined instructions that reinforce desired behavior and limit the scope for manipulation.
  • Prompt Formatting: Utilizing specific delimiters, keywords, or formatting conventions can help the LLM differentiate between legitimate instructions and malicious injections.

Grounding LLM Responses:

Retrieval Augmented Generation (RAG):

RAG systems enhance LLM responses by grounding them in factual data retrieved from external knowledge bases. This approach can help mitigate the generation of fabricated or misleading information, as the output is anchored to verified sources.

Input and Output Filtering:

Regex-based Filters:

Regular expressions (Regex) offer a versatile tool for detecting and filtering potentially harmful patterns in both input prompts and generated outputs. This can involve identifying keywords associated with malicious intent, inappropriate content, or sensitive information.

Advanced Filtering with LLMs and NLP Models:

Leveraging the power of LLMs or custom-trained Natural Language Processing (NLP) models allows for more sophisticated input and output filtering. These models can be trained to recognize complex patterns, contextual nuances, and malicious intent with higher accuracy than simpler rule-based approaches.

Protecting Sensitive Information with PII Detection:

Safeguarding Personally Identifiable Information (PII) is crucial. Integrating PII detection mechanisms at both input and output layers enables the system to identify, mask, or redact sensitive data according to predefined privacy policies and use-case requirements.

Leveraging Historical Data:

Multi-modal Vector Embedding:

Representing prompts and outputs as multi-modal vectors allows for efficient similarity search within a historical database. By comparing new inputs or outputs with past instances flagged as malicious or inappropriate, the system can identify and block potential threats based on prior experience.

Content Moderation:

Sentiment Analysis and Content Moderation:

Integrating sentiment analysis and content moderation tools helps identify and filter toxic, offensive, or harmful language in both input prompts and generated outputs. This contributes to a safer and more respectful user experience.

Conclusion:

In this article, we have explored the various threats posed by prompt injection and examined several mitigation strategies that can be implemented to address these threats.

It is crucial to acknowledge that no singular approach can guarantee complete protection against prompt injection. To establish a robust defense strategy, a combination of various techniques is often necessary, customized to address the specific risks and requirements of the application in question.

Finally, it is essential to recognize that prompt injection is an evolving threat, and defense strategies must adapt accordingly. As LLMs become more sophisticated, so too must the techniques employed to mitigate prompt injection. Continuous research and development in this area are crucial to staying ahead of potential adversaries and ensuring the responsible and ethical use of LLMs.

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