The Core Competencies of Developer Relations

Building a Team That Can Change the World

Reto Meier
Jun 30, 2015 · 7 min read
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The Developer Relations ongoing interface cycle

They need to be legit engineers

Engineers don’t trust people who aren’t engineers, so Developer Relations needs to be made up of developers. Even then, they won’t trust just any engineer — we need to prove ourselves.

They need to be excellent communicators

Your developer relations team needs to create material that solves problems, as well as being inspiring, interesting, and entertaining.

They need to be diverse

Developer Relations’ goal is to work with the largest developer audience possible, and creating a diverse Developer Relations team full of legit engineers makes it inclusive of a wider audience.

They can’t be selling anything

Developer Relations can’t be cheerleaders, or sales people in disguise. They should make a horse aware of water, demonstrate how the water can help it, lead it to the water, and make the water as easy as possible to drink.

They need to feel developer’s pain

A good developer relations team will push back against advocating a product if they don’t believe they can honestly promote it and advocate for it.

They Need to Listen (and Respond)

They need to be prolific

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A selection of the video content created by the Google scalable Developer Advocacy team in 2014

Developer Relations is the voice with which you speak to your developer audience — it’s important that they speak often, and loudly.

They need to work at scale


Google Developers

Engineering and technology articles for developers, written…

Reto Meier

Written by

Developer Advocate @ Google, software engineer, and author of “Professional Android” series from Wrox. All opinions are my own.

Google Developers

Engineering and technology articles for developers, written and curated by Googlers. The views expressed are those of the authors and don't necessarily reflect those of Google.

Reto Meier

Written by

Developer Advocate @ Google, software engineer, and author of “Professional Android” series from Wrox. All opinions are my own.

Google Developers

Engineering and technology articles for developers, written and curated by Googlers. The views expressed are those of the authors and don't necessarily reflect those of Google.

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