A seat at the table: Google News Lab & Euronews talk to French voters in 360

David Dieudonné
Apr 4, 2017 · 7 min read

What’s it like to have a cup of coffee with a voter two weeks before the French Presidential election? We partnered with Euronews to find out: providing viewers a seat at the table of a French voter to hear his views on the candidates in the run up to the upcoming election.

The piece, also available on YouTube, will be part of a series of nine 360 videos, all produced in partnership with Euronews, to get the pulse of diverse French voters ahead of next month’s elections. The partnership will also produce a tenth episode that will create a VR environment allowing viewers to watch the nine profiled voters’ reactions to the election results. To get closer to the subjects as close as possible to the field, Euronews worked with over half a dozen French regional media newsrooms, including in overseas territories, such as Ouest-France, Centre-France, Dernières Nouvelles d’Alsace, La Nouvelle République, Radio Caraïbes International and StreetPress.

The project is a part of a broader series of immersive storytelling partnerships the News Lab has undertaken to produce pieces that showcase the potential of immersive storytelling technologies in news and to share best practices and learnings from those projects across the industry.

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We had the opportunity to speak to the project lead at Euronews, virtual reality editor Thomas Seymat, about the series, why he felt it was important to undertake, and lessons it taught him on the use of immersive storytelling in news.

How did the idea for a 360°/VR piece about the FR presidential election come to your mind?

Tell us about Euronews’ efforts to produce news video in 360°?

Why did you decide to partner with local newsrooms? What specific challenges/advantages did this collaborative approach present?

What advice do you have for smaller organizations that want to experiment in VR?

Creating a VR experience takes resources, journalists, video editors, and partners. What surprised you about the process?

What kind of unique, ethical questions came up in interviewing individual voters all across the country in 360°? Can you provide an example?

Were there any major technical challenges or storytelling challenges your team faced along the way? How did you overcome them?

What do you hope to achieve in terms of how this piece will impact the conversation around the election? Will it contribute something that more traditional forms of storytelling couldn’t?

Google News Lab

We work with journalists and entrepreneurs to build the…

David Dieudonné

Written by

@googlenewslab Lead @GoogleEnFrance , ex-@afpfr, M.A. '13 @ColumbiaJourn, #cuj13

Google News Lab

We work with journalists and entrepreneurs to build the future of media with Google. The News Lab is Google's effort to empower innovation at the intersection of media and technology

David Dieudonné

Written by

@googlenewslab Lead @GoogleEnFrance , ex-@afpfr, M.A. '13 @ColumbiaJourn, #cuj13

Google News Lab

We work with journalists and entrepreneurs to build the future of media with Google. The News Lab is Google's effort to empower innovation at the intersection of media and technology

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