You can now find Google Trends data on Slack

Since we launched the Google Trends Twitter account, we’ve posted trending stories, interesting insights, and fun nuggets on a daily basis. We’ve found our Twitter account has been a great way to provide journalists with fresh, real-time content when they need it. Now, we’re excited to let you know there’s another way journalists can access Trends data: Slack.

Here’s how you add the Google Trends Twitter account to Slack

If you were to add the Google Trends Twitter account to Slack today, you would have likely seen that Americans are asking what marmite is in light of #marmitegate or that Bob Dylan spiked past search interest in Justin Bieber after winning the Nobel Prize.

To start getting these notifications, follow these 5 simple steps:

1. Install the Twitter app after visiting the page here.
2. Click “Add the Twitter Integration”, then “Authorize app.”
3. Enter @GoogleTrends as the username you’d like to track in Slack. Check “Post tweets sent FROM this account.”
4. Decide where you’d like the tweets to appear: You can select an existing channel or create a new one.

5. When you’re finished, click “Save Settings.”

How to use our real-time data

Now that you’ve added our Twitter account to Slack, here are some ways you can use our data in your coverage. After the second Presidential Debate, Fox News reported that Google searches between Clinton and Trump were split 50/50 during the evening. During the Olympics, BBC Sport leveraged the Google Alternative Medal Table as part of their daily recap. And leading up to the National Spelling Bee, the Washington Post analyzed the top searched spelling mistakes.

Google Trends can be a powerful signal in reporting, because of the size, authenticity, and real-time nature of Search data. We hope the Slack integration makes it easier for journalists to use Google Trends in their reporting.