5 principles for apps to survive and thrive

Insights on what users value most in apps and how to build sustainable engagement around them

Jeni Miles
Sep 27, 2018 · 6 min read
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Principle #1: Be clear about who you are

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Principle #2: Be intuitive and reliable

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Principle #3: Don’t stand still or run too fast

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Principle #4: Be part of the user ecosystem

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Principle #5: Personalize while keeping the user in control

Final thoughts


What do you think?

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game…

Jeni Miles

Written by

Passionate about how tech & behavioral insights can help us be happier & healthier • Book-devouring Londoner • Apps business development @googleplay, ex-@amazon

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

Jeni Miles

Written by

Passionate about how tech & behavioral insights can help us be happier & healthier • Book-devouring Londoner • Apps business development @googleplay, ex-@amazon

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

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