Building for the future of TV with Android

New features that engage audiences on their big screen

Rachel Berk
Jan 8, 2018 · 6 min read
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Why Android TV

At this week’s Consumer Electronics Show (CES), Android TV is taking center stage and unveiling new partner devices and features. Android TV growth is exploding, with new users doubling annually and on track to double again in 2018. This growth is the result of partnerships across the globe with OEMs and operators who see the value in a content-forward, flexible platform that showcases all the best that Android developers have to offer.

Meet your high value users in the living room for a watch party

Android TV attracts a highly engaged audience — 87% of them are active every day. It’s the apps that drive that engagement, with an average of 15 app installs per device.

Binge watch with Android TV

Even for apps that don’t monetize with subscriptions Android TV has been shown to keep people engaged. On average, TV apps show 1.8–3x more minutes watched per month on Android TV versus on mobile and building out new O features, like live previews, increases this engagement even more.

What’s new with Android O?

The Google Assistant launched on Android TV in the fall and now extends across platforms. A conversational assistant allows people to dive deeper into content they know and love, and discover what’s new. The Assistant on Android TV makes content discovery and navigation easy. A user can a control the TV with commands like “rewind five minutes” or “play the next episode” or search for content across apps. In addition, Android TV can now serve as the living room fulcrum, letting people control their Internet of Things devices (“turn the lights to movie mode”) or access third party services (“order my favorite from Domino’s.”). And for the true entertainment connoisseur, the Assistant can function as your know-it-all movie buff buddy answering questions about the content on the screen such as “what planet was Luke Skywalker raised on?”

Let’s take a closer look

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Building for Android TV is easy using a single APK

Android TV apps use the same architecture as mobile, so it’s easy to take your existing Android APK and expand it to work on Android TV. Typically, developers rely on just one APK to take advantage of both mobile and TV platforms. The Android resource subsystem offers clever solutions when it comes to handling different screen sizes and layout, and using the leanback library developers can build a custom UI that’s made for premiere content experiences.


What do you think?

Do you have thoughts on on the latest updates to Android TV? Let us know in the comments below or tweet using #AskPlayDev and we’ll reply from @GooglePlayDev, where we regularly share news and tips on how to be successful on Google Play.

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game…

Rachel Berk

Written by

Entertainment BD @ Google Play | Content apps that immerse and entertain | Technology enthusiast, CA native, lover of diner coffee

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

Rachel Berk

Written by

Entertainment BD @ Google Play | Content apps that immerse and entertain | Technology enthusiast, CA native, lover of diner coffee

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

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