Driving inclusivity and belonging in gaming

Principles for developers on how to make games more relevant to more players

Zuzanna Dzieciątkowska
May 29 · 7 min read

So, how can the gaming industry make games and gaming culture more relevant to more players?

Principle 1. Design for diverse gaming motivations

Principle 2. Support diverse gaming content and personalities

Principle 3. Cultivate diverse and tolerant gaming communities

Principle 4. Commit to and grow diverse development teams

Final thoughts

What do you think?

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

Zuzanna Dzieciątkowska

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Passionate about understanding trends, people’s behavior and motivations | Insights @ Google Play

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.