Optimizing notifications in games

Doing more with less — how to use fewer notifications and improve the performance of your game

Using push notifications well: a definition

The impact of using notifications well

High % of notifications that are interacted with drive stronger DAU returns

When push notifications go bad

Best practices for push notifications


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Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

Ryan Richmond

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Google Play Games

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.