Predicting your app’s monetization future

Post 2 of 2: Practical lifetime value calculations for five popular monetization models

Ignacio Monereo
Jun 20, 2017 · 11 min read
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Premium apps

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LTV = Price of the app

Subscription apps

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LTV (period) = Lifetime x ARPU

Average subscription length = 1 / churn ratio

Freemium

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Advertising

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Hybrid business models

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Conclusions

Further reading


What do you think?

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