Shrinking APKs, growing installs

How your app’s APK size impacts install conversion rates

Sam Tolomei
Nov 20, 2017 · 6 min read
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Average downloaded APK size over time (Google internal data)

Does APK size impact install conversion rate?

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You can see the size of an app on its store listing, after tapping “Read More”.

Do people’s preferences and conversion rates for APK sizes vary by geography?

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Indian wifi availability survey (Google internal Android user survey)
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% of Indonesian users surveyed who consider the size of an app when installing (Google internal Android user survey)
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Of the Indonesian users who consider the size of an app when installing, the reasons they cite as to why (Google internal Android user survey)
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Median APK Size, weighted by install volume, by Market. Green = larger median APK, Red = smaller median APK (Google internal data)
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Install conversion rate increase per 10MB decrease in APK size by select market (Google internal data)

Given all this, should I reduce my APK size? If so, how?


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