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Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.
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From PC to mobile: Lessons in expanding to multi-platform gaming
From PC to mobile: Lessons in expanding to multi-platform gaming
Riot Games provide key insights into going from PC to mobile — part of the Apps, Games, & Insights podcast
Jen Donahoe
Feb 23
4 UX principles that put people-first
4 UX principles that put people-first
Explore ways to deliver apps that enhance digital wellbeing and learn more about how these design principles can help in practice — part 2…
Google Play Apps & Games Team
Feb 12
Optimize App Retention with the Hooked Model
Optimize App Retention with the Hooked Model
Nir Eyal explores how applying the hook model to apps could drive retention by fostering positive habits — part of the Apps, Games, &…
Nir Eyal
Feb 8
Accelerating app development with Flutter
Accelerating app development with Flutter
Learn how eBay Motors created a quality app using Flutter — part of the Apps, Games, & Insights podcast
Larry McKenzie
Feb 4
How developers can support user wellbeing
How developers can support user wellbeing
Introducing UX design principles to identify and build for digital wellbeing
Google Play Apps & Games Team
Jan 29
Tips for building a quality app with Firebase
Tips for building a quality app with Firebase
Deliveroo provides insights into delivering quality apps experiences — part of the Apps, Games, & Insights podcast
Maria Neumayer
Jan 21
Succeeding in 4x strategy games
Succeeding in 4x strategy games
Discover how to find success with 4x strategy games from Scopely, creator of Star Trek™ Fleet Command, and our own Google Play expert —…
Howard Chen
Jan 6
Make your app shine on Google Play
Make your app shine on Google Play
3 of 3 — Monetize to win and grow to expand your app footprint
Padminimurthy
Dec 18, 2020
Developing for equality and building inclusive apps
Developing for equality and building inclusive apps
How to foster inclusivity in apps to reflect humanity’s diversity — part of the Apps, Games, & Insights podcast
Daniel Farkas
Dec 17, 2020
Churn: acting before it’s too late
Churn: acting before it’s too late
Tactics for establishing clear churn predictors based on Google Play’s research
Vesna Doknic
Dec 1, 2020
Retention: How to set up an effective strategy
Retention: How to set up an effective strategy
Best practices around retaining users, based on Google Play’s research with app developer and experts.
Vesna Doknic
Nov 23, 2020
The new normal: app based education and how to succeed in changing times
The new normal: app based education and how to succeed in changing times
Tips on flourishing during a time that is disrupting the delivery of all types of education — part of the Apps, Games, & Insights podcast.
Elliott Rayner
Nov 19, 2020
Make your app shine on Google Play
Make your app shine on Google Play
2 of 3 — Acquire and engage your target audience to build traction and gain more mindshare
Padminimurthy
Nov 5, 2020
Green Game Jam: environmentally conscious gaming
Green Game Jam: environmentally conscious gaming
How 11 rival game studios rallied 250 million game players using green activations in their games.
John Earner
Oct 15, 2020
Pre-launch testing for mobile games: tools and best practices on Google Play
Pre-launch testing for mobile games: tools and best practices on Google Play
A guide to Google Play’s pre-launch tools
Francesco Crovetto
Oct 9, 2020
Make your app shine on Google Play
Make your app shine on Google Play
1 of 3 — Design and build apps to turn that “back of the napkin” idea into a product that delights users
Padmini Murthy
Oct 5, 2020
Demystifying the new Play In-App Review API
Demystifying the new Play In-App Review API
Clarifying the Whys & Hows of the Android In-App Review API
Marcel Pintó
Sep 14, 2020
Best practices to expand your payer base in India and Southeast Asia
Best practices to expand your payer base in India and Southeast Asia
Discover tips to help you find effective approaches to sub-dollar and localized pricing
Google Play Apps & Games Team
Sep 1, 2020
Switching focus to in-app purchases — how to transform and diversify your revenue streams
Switching focus to in-app purchases — how to transform and diversify your revenue streams
How games developer Ilyon optimized their studios and titles for in-app purchases (IAP) monetization
Adi Haddad
Aug 21, 2020
The impact of lockdown on mobile gamers behaviors
The impact of lockdown on mobile gamers behaviors
The unprecedented Covid-19 outbreak has changed people’s behaviours in countless ways with cultures, industries and individuals forced…
Kristina Narusk
Aug 17, 2020
How to improve user benefits and create value for users in Japan
How to improve user benefits and create value for users in Japan
Discover how three Japanese developers created value for their users and hear insights from their businesses
Hidenori Fujii
Aug 13, 2020
ChromeOS.dev — A blueprint to build world-class apps and games for Chrome OS
ChromeOS.dev — A blueprint to build world-class apps and games for Chrome OS
Posted by the Chrome OS team
Google Play Apps & Games Team
Aug 12, 2020
Working with Google Play Billing — Part 2
Working with Google Play Billing — Part 2
This is the second post in a series focused on integrating Google Play’s billing system into your Android app. If you want to start from…
Caren Chang
Aug 6, 2020
How to localize games for Japan and South Korea
How to localize games for Japan and South Korea
Learn how Wooga localized their mobile puzzle game ‘June’s Journey’ for Japan and South Korea and achieved success in these new markets
Francesco Crovetto
Aug 3, 2020
How to increase app quality with Firebase and Google Play
How to increase app quality with Firebase and Google Play
Learn how the combined use of Firebase & Google Play quality tools provide you with broad and in-depth insight into your app’s stability.
Akua Prempeh
Jul 30, 2020
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