Homepage
Open in app
Sign inGet started

Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.

  • Most read
  • Apps
  • Games
  • Monetization
  • Trends & insights
  • newsletter
  • From PC to mobile: Lessons in expanding to multi-platform gaming

    From PC to mobile: Lessons in expanding to multi-platform gaming

    Riot Games provide key insights into going from PC to mobile — part of the Apps, Games, & Insights podcast
    Go to the profile of Jen Donahoe
    Jen Donahoe
    Feb 23
    4 UX principles that put people-first

    4 UX principles that put people-first

    Explore ways to deliver apps that enhance digital wellbeing and learn more about how these design principles can help in practice — part 2…
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Feb 12
    Optimize App Retention with the Hooked Model

    Optimize App Retention with the Hooked Model

    Nir Eyal explores how applying the hook model to apps could drive retention by fostering positive habits — part of the Apps, Games, &…
    Go to the profile of Nir Eyal
    Nir Eyal
    Feb 8
    Accelerating app development with Flutter

    Accelerating app development with Flutter

    Learn how eBay Motors created a quality app using Flutter — part of the Apps, Games, & Insights podcast
    Go to the profile of Larry McKenzie
    Larry McKenzie
    Feb 4
    How developers can support user wellbeing

    How developers can support user wellbeing

    Introducing UX design principles to identify and build for digital wellbeing
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Jan 29
    Tips for building a quality app with Firebase

    Tips for building a quality app with Firebase

    Deliveroo provides insights into delivering quality apps experiences — part of the Apps, Games, & Insights podcast
    Go to the profile of Maria Neumayer
    Maria Neumayer
    Jan 21
    Succeeding in 4x strategy games

    Succeeding in 4x strategy games

    Discover how to find success with 4x strategy games from Scopely, creator of Star Trek™ Fleet Command, and our own Google Play expert —…
    Go to the profile of Howard Chen
    Howard Chen
    Jan 6
    Make your app shine on Google Play

    Make your app shine on Google Play

    3 of 3 — Monetize to win and grow to expand your app footprint
    Go to the profile of Padminimurthy
    Padminimurthy
    Dec 18, 2020
    Developing for equality and building inclusive apps

    Developing for equality and building inclusive apps

    How to foster inclusivity in apps to reflect humanity’s diversity — part of the Apps, Games, & Insights podcast
    Go to the profile of Daniel Farkas
    Daniel Farkas
    Dec 17, 2020
    Churn: acting before it’s too late

    Churn: acting before it’s too late

    Tactics for establishing clear churn predictors based on Google Play’s research
    Go to the profile of Vesna Doknic
    Vesna Doknic
    Dec 1, 2020
    Retention: How to set up an effective strategy

    Retention: How to set up an effective strategy

    Best practices around retaining users, based on Google Play’s research with app developer and experts.
    Go to the profile of Vesna Doknic
    Vesna Doknic
    Nov 23, 2020
    The new normal: app based education and how to succeed in changing times

    The new normal: app based education and how to succeed in changing times

    Tips on flourishing during a time that is disrupting the delivery of all types of education — part of the Apps, Games, & Insights podcast.
    Go to the profile of Elliott Rayner
    Elliott Rayner
    Nov 19, 2020
    Make your app shine on Google Play

    Make your app shine on Google Play

    2 of 3 — Acquire and engage your target audience to build traction and gain more mindshare
    Go to the profile of Padminimurthy
    Padminimurthy
    Nov 5, 2020
    Green Game Jam: environmentally conscious gaming

    Green Game Jam: environmentally conscious gaming

    How 11 rival game studios rallied 250 million game players using green activations in their games.
    Go to the profile of John Earner
    John Earner
    Oct 15, 2020
    Pre-launch testing for mobile games: tools and best practices on Google Play

    Pre-launch testing for mobile games: tools and best practices on Google Play

    A guide to Google Play’s pre-launch tools
    Go to the profile of Francesco Crovetto
    Francesco Crovetto
    Oct 9, 2020
    Make your app shine on Google Play

    Make your app shine on Google Play

    1 of 3 — Design and build apps to turn that “back of the napkin” idea into a product that delights users
    Go to the profile of Padmini Murthy
    Padmini Murthy
    Oct 5, 2020
    Demystifying the new Play In-App Review API

    Demystifying the new Play In-App Review API

    Clarifying the Whys & Hows of the Android In-App Review API
    Go to the profile of Marcel Pintó
    Marcel Pintó
    Sep 14, 2020
    Best practices to expand your payer base in India and Southeast Asia

    Best practices to expand your payer base in India and Southeast Asia

    Discover tips to help you find effective approaches to sub-dollar and localized pricing
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Sep 1, 2020
    Switching focus to in-app purchases — how to transform and diversify your revenue streams

    Switching focus to in-app purchases — how to transform and diversify your revenue streams

    How games developer Ilyon optimized their studios and titles for in-app purchases (IAP) monetization
    Go to the profile of Adi Haddad
    Adi Haddad
    Aug 21, 2020
    The impact of lockdown on mobile gamers behaviors

    The impact of lockdown on mobile gamers behaviors

    The unprecedented Covid-19 outbreak has changed people’s behaviours in countless ways with cultures, industries and individuals forced…
    Go to the profile of Kristina Narusk
    Kristina Narusk
    Aug 17, 2020
    How to improve user benefits and create value for users in Japan

    How to improve user benefits and create value for users in Japan

    Discover how three Japanese developers created value for their users and hear insights from their businesses
    Go to the profile of Hidenori Fujii
    Hidenori Fujii
    Aug 13, 2020
    ChromeOS.dev — A blueprint to build world-class apps and games for Chrome OS

    ChromeOS.dev — A blueprint to build world-class apps and games for Chrome OS

    Posted by the Chrome OS team
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Aug 12, 2020
    Working with Google Play Billing — Part 2

    Working with Google Play Billing — Part 2

    This is the second post in a series focused on integrating Google Play’s billing system into your Android app. If you want to start from…
    Go to the profile of Caren Chang
    Caren Chang
    Aug 6, 2020
    How to localize games for Japan and South Korea

    How to localize games for Japan and South Korea

    Learn how Wooga localized their mobile puzzle game ‘June’s Journey’ for Japan and South Korea and achieved success in these new markets
    Go to the profile of Francesco Crovetto
    Francesco Crovetto
    Aug 3, 2020
    How to increase app quality with Firebase and Google Play

    How to increase app quality with Firebase and Google Play

    Learn how the combined use of Firebase & Google Play quality tools provide you with broad and in-depth insight into your app’s stability.
    Go to the profile of Akua Prempeh
    Akua Prempeh
    Jul 30, 2020
    About Google Play Apps & GamesLatest StoriesArchiveAbout MediumTermsPrivacy