Lead the change you want to see in the world (Q2 2021)
It is great to be back for another quarterly update and to tell you a bit about what to expect of this summer at Goparity
Spoiler alert: this quarter we raised 1,5M€ for good 🙏
April — an exciting start 🚀
The truth is the last quarter could not have started any better 👇
- We signed two new exciting shareholders for GoParity — Mustard Seed Maze and Critical Software — as I told you in this piece.
- April 2021 became our best month ever: for the first time we raised more than 600.000€ in only one month.
May: did we bit off more than we could chew?
Following an amazing month of April, came a less than exciting May.
Too much, too soon? 🤯
- We might have launched too many projects at the same time without properly considering our investment capacity. I guess it comes with being impact-driven.
- Finalizing the design and development of our new public pages caught a lot of our attention and energy, reducing availability for other more business-oriented tasks.
Still, there were other reasons to celebrate 🥳
- We became a certified B-Corp, the coalition of companies using “business as a force for good”.
- With Oceano Fresco innovation we raised more than 100.000€ in less than 24h.
June: a silver medal 🥈
Following up on a worrying May, we learnt our lesson and got back on our feet in June!
- It was our second-best month ever in terms of new users, a total of 654 (more than 20 new users per day!)
- The second-highest monthly investment ever, right after April, with 565.000€ raised.
#LeadTheChange 🌍
Growing our community for the third quarter and beyond.
How can anyone tell if a reforestation project in Portugal is more or less impactful than providing clean electricity to a dairy cooperative in Africa or funding cocoa farmers in Ecuador?
We can’t compare them, and we know what really matters: we (you included) made them all happen, and can make much more!
In fact, we know exactly how much more: we have a pipeline of +7M€ across 3 continents ready to be launched within the next year (or even less, should we have investment capacity for it).
These projects include more solar power investments in Europe, Africa and South America, connectivity in Africa (our first of this kind!), organic superfood farming and even launching a cooperative supermarket!
That is why this month we are launching our #LeadtheChange campaign, giving you and a friend 10€ each for every new investor you bring to GoParity. Aiming for impact also means aiming for speed and we thought this might be one of the best ways to quickly grow our investor community.
Why this makes economical sense 👇
You might wonder whether we are spending too much money by handing out 10€+10€ credits like this but here is why (for the sake of transparency): according to our calculations, due to the investment we make in marketing and communication, every new investor costs us three times more to acquire. With this campaign, we will be spending less money for each new investor while rewarding you and incentivizing a friend of yours to also become an impact investor.
As always, I welcome all feedback and would like to end this email with a quick question:
If we were to launch a public equity fundraising campaign how interested would you be in becoming a GoParity’s shareholder?
Very much so!
Tell me more
Not really
I’ll keep coming back to you to report on our achievements and struggles, with great enthusiasm for what’s ahead as usual.
Enjoy your Summer ☀️
Nuno Brito Jorge, Founder and CEO
