Four Ways to Generate Leads from Social Media for Ecommerce Business
Social media lead generation is a crucial part of every business’s marketing strategy. For eCommerce merchants that are ready to move beyond brand awareness and engagement, social media lead generation is the next vital step. Businesses that employ lead generation strategies on social networks are able to achieve better results throughout the sales funnel. Social media marketing services provide merchants with multiple ways to attract and retain potential customers. In this article, we’ll explain four ways businesses can use the social network to drive leads for their eCommerce business.
Landing Pages
If you’ve convinced a potential customer to click on a link, don’t disappoint him/her with a sloppy landing page. For instance, if the link is regarding a sale, it should lead to the relevant landing page. It shouldn’t redirect to your homepage or an irrelevant product page. Do not try to trick users if you want them to become loyal customers. A good landing page should be visually pleasing and scannable. It should catch the audiences’ attention as soon as they arrive on the site. If it has signup or a review form, keep it short and simple. More questions mean fewer chances of users finishing it. Only ask for their names and email addresses.
Advertise on Social Media
Social Media advertising has now become an integral part of marketing. Platforms such as Facebook, Instagram, and Twitter have feed algorithms that reduce organic reach. Businesses can run ad campaigns to attract social media users that can’t be reached organically. When creating ads for social network, focus on the best-performing organic content or any gated offerings where you can collect contact information. Before launching an advertising campaign, make sure that your purpose aligns with your social media goals. The objective is to turn audiences into paying customers and the advertisements should support that. Otherwise, you’re wasting resources and missing opportunities. Social media marketing services are growing every day and merchants should use them to increase their website traffic.
Provide valuable Content
Social media is a conversational and value-based platform where users don’t want to see blatant sales pitches. Businesses should offer their audience valuable content more often than promotional content. It will drive more leads by offering value in exchange for visitors’ information. Use social media to answer customer queries and provide solutions to their problems in the form of real-time conversations, blog content, promotions, and more. If you have got the answer to their problems, you’ve won half the battle. However, it does not mean that companies shouldn’t promote products or services. They should, but in a way that attracts customers instead of pushing them away.
Optimize Your Profile
Before planning a social media lead campaign, make sure that the business’s profile has everything to collect leads organically. The profile should have multiple modes for customers to contact you, sign up for the newsletter, shop, and more.
· Contact Details
The contact information should be available on the profile. However, before adding makes sure that you’re able to support customer inquiries- whether by phone, email, messenger, or some other way.
· Call-to-action Buttons
Depending on the business goals, social media platforms offer unique profile features. For example, to gain more newsletter subscribers, add a sign-up button to the company’s Facebook page.
Conclusion
For every e-commerce merchant, the primary goal is to generate multiple leads that can be turned into potential customers. While many marketing channels can do that, social media is the fastest and most reliable.
