What Are The Key Elements Your Restaurant Website Needs?

Restaurant dining isn’t what it used to be. These days, customers are flocking online to find restaurants and order food. 90% of customers research a restaurant online before visiting-that is more than any other business type.

So what does that mean for your restaurant? Your restaurant deserves an online presence as mouth-watering as your cuisine and that begins with your restaurant website.

What’s the most effective way to make a successful restaurant website? To assist you with a beginning, we’ve assembled a list of key elements to include in your restaurant website.

Establish Your Online Presence

Your website and online ordering listings are the principal things customers see while looking for restaurants online. It is likewise your first opportunity to establish a memorable first impression, and there could be no greater way to do that than with a site that features your restaurant’s unique personality.

Your website should serve as an extension of your brand identity, so you need to ensure it reflects who you are through the colors, tone, and pictures you use.

Consistent branding across your brick-and-mortar location and your website are additionally significant in establishing a memorable personality. A webpage that effectively captures what’s special and unique about your in-person dining experience is what will create a distinctive online presence and attract visitors to your restaurant.

Share Your Restaurant’s Contact

When a potential diner looks through your restaurant, they are searching for basic information about your location, hours, and contact number. Counting this information prominently on your site will assist customers in quickly find what they are looking for.

You should ensure your website effectively communicates the following information:

• Your hours
• Your location
• Your phone number

Use Social Media Profiles

Your site is just one piece in your restaurant’s online presence. Social media accounts like Facebook, Instagram, and Twitter have become staples in building up a restaurant’s brand. Connecting to active social media accounts on your website can permit you to connect with customers so they can follow you at each step.

Also, customers are more likely to visit or order from your restaurant if they see your tasty creations in their feed.

Having Own Restaurant Website

Regardless of how you present your restaurant’s personality online, creating a solid site can drive up revenue while capturing customers. For many modern diners, the initial impression of your restaurant happens online. Developing a strong site will permit customers to stumble upon your restaurant when searching for local dining choices.

Online ordering integration inside your restaurant’s site is likewise essential for catching hungry customers hoping to order takeout and delivery from your restaurant. That’s where GoPlinto can help.

Share Your Restaurant’s Story

You’ve put a ton of care and hard work into establishing your restaurant. Share your story in the “about us” or “our story” section of your site. Your restaurant’s history is what makes you unique, and telling that story allows customers to connect to your restaurant on a deeper level. In this section, you should:

• Tell your stories to the customers about why you are energetic, what you do and what motivated you to make your heavenly food.
• State your goal and qualities so your customers know what you believe in and understand how your restaurant positively impacts your community.
• Showcase your people so that your customers get to know the friendly faces behind their favorite dishes.
• Highlight positive press and reviews from customers, news outlets, and local sources to underscore your restaurant’s standing.

Showcase Your Menu

Your restaurant’s dishes are your most significant resource, so you should include your menu directly on your site. Customers frequently search a restaurant to browse the menu, so you want to make sure you include easy to read, accurate, and up-to-date information about your food.

Including brief descriptions of your menu items likewise helps search engines discover your restaurant when people look into a specific kind of food. Adding markers for substitute dishes (gluten-free, vegan, etc.) can help to inform customers about your accommodations while also making your site more relevant to specific sorts of searches.

Your menu shouldn’t stop at simply delicious descriptions. A picture is worth a thousand words, and when it’s a photo of your delicious dishes, it could be what entices a customer to place an order.

Offer Online Ordering Directly From Your Website

Accessibility is a huge pillar in building up a solid online presence, and offering online ordering directly from your site will make it simple for customers to make a move. Also, integrating online ordering directly into your website will assist with guaranteeing that you will not lose any customers through a difficult takeout and delivery sales system.

Unsure how to make a consistent online ordering system? Look no further than GoPlinto. With GoPlinto, you can make your restaurant website with a built-in online ordering platform so your customers can put orders directly from your site.

Offer Reservations

Counting active links to your phone number or reservation will permit customers to flawlessly change from finding out about your restaurant to booking a table. Coordinate a third-party reservation service into your site so that customers can rapidly review times and make a reservation.

Mobile-friendly Website

Chances are, your customers are looking at your site on their phones, so you need to ensure your site is available on mobiles.

Ensure your web pages are compatible with a smaller screen. Developing an easy-to-use website will guarantee that your customers can think that you are online as well as explore your web page to discover the data they need.

With GoPlinto, you can quickly build your own branded online ordering website– but that’s not all. With GoPlinto, you get access to your customer data so that you can build stronger relationships with your customers.