5 Startup Lessons for Entrepreneurs: Unlocking the Secrets to Success

Patricia Botić
Tira
Published in
4 min readJan 26, 2023

For many, starting a business is a dream come true, and it should be. It’s about taking control of your own destiny, making a financial impact, solving problems, accumulating wealth, and making a difference in the world we live in. Doesn’t it sound magical? Let us rephrase the previous statement as a series of questions: how can we control our own destiny, have an economic impact, solve problems, build wealth, and make a difference in the world we live in? We will answer these questions by providing some key startup lessons that everyone should be aware of before venturing into the startup world.

Startup lesson 1: Build it because you need it!

If you are’nt solving a major problem, you’re almost certainly building to fail. Having a mindset of “ I kind of want to build a startup” won’t take you far. Building a successful startup takes time, effort, and disappointment. For this and many other reasons, building a startup for the sake of it will almost never result in a happy ending. It’s a different story if the startup is built for learning and/or as a side project. Furthermore, the most successful businesses are built on a personal need. This makes sense because entrepreneurs are more willing to put in more effort and commitment if the problem is one they are passionate about solving. To summarize, the most successful startups are founded by people who have a strong desire to solve a problem that they and many others face.

Startup lesson 2: Things never go as planned. Be open for a change.

It is normal for most startups to end up doing something completely different than what they set out to do. This is unrelated to industry knowledge or experience. When better ideas and directions are not used, stubbornness and attachment to the original plan can be detrimental. Startup founders must be willing to change at any time because the “we have done so much already” mentality is likely to disappoint two groups rather than one: team and customers.

Startup lesson 3: Team is the most valuable asset

There is no doubt that a team is what propels every success story because every innovation is fueled by human capital. The team, however, is what gives startups their value in the early stages when all they have is an idea, a vision, and the founders drive to create the next big thing. As a result, investors fund startups, accelerators and incubators hire teams, and key talent chooses to join those teams. One of the top priorities for business owners should be to assemble a startup team with complementary skills and a shared passion and vision.

Startup lesson 4: Work smarter, not harder

Listening more than acting is the key to effective startup grinding. It involves getting feedback from potential customers to understand their major issues and urgent needs, using a variety of techniques to validate the problems and needs found, and then developing a strong product for additional validation before any aggressive selling can begin. Therefore, the hustle early-stage startups go through is more strategic than physical.

Startup lesson 5: Numbers don’t look good, but that is the point!

Startups fail nine times out of ten. This can only mean one thing: If you succeed, you are unique. The likelihood of success is not in the favor of business owners. That simply means that many will try to make it because they can, which will result in the pie being sliced too thinly and very few people making it too big. The moral of the story is that entrepreneurs must rise to the challenge and battle to stand alone for the big prize despite other economic effects of lower barriers to entry and success.

Finally, it can be said that starting a business is a dream for many, but it is not without its challenges. The key lessons that every aspiring entrepreneur should know before venturing into the startup world include recognizing the importance of solving a problem, remaining adaptable, valuing the team above all else, focusing on strategy over hard work, and understanding that success is not guaranteed. By keeping these lessons in mind, entrepreneurs can increase their chances of success in the challenging but rewarding startup world.

Author: Patricia Botić

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Patricia Botić
Tira
Writer for

Marketing specialist — occasional writer — pancake enthusiast