What Great Startups do Differently

Patricia Botić
Tira
Published in
3 min readFeb 23, 2023

Great startups are not born overnight. They require a unique combination of vision, dedication, hard work, and a bit of luck to become successful. While there is no magic formula for startup success, there are several things that great startups do differently. In this article, we will explore some of the traits that distinguish great startups from the rest.

Have a clear vision and purpose
Great startups have a clear vision and purpose that guides everything they do. They know what they want to achieve and why they want to achieve it. They have a strong sense of mission, and they stay true to their values and beliefs, even in the face of adversity. Having a clear vision and purpose helps startups stay focused and motivated, which is critical for their success.

Identify and solve a real problem
Great startups solve real problems that people are willing to pay for. They don’t create solutions for problems that don’t exist, and they don’t try to force-fit solutions into markets that don’t need them. They identify a real pain point, and they develop a product or service that addresses that pain point in a unique and effective way.

Listen to customer feedback
Great startups listen to their customers and use their feedback to improve their products and services. They understand that the customer is the most important part of their business and that their success depends on their ability to meet their needs and expectations. They use customer feedback to iterate and refine their products and services, ensuring that they remain relevant and valuable.

Build a strong team
Great startups understand that building a strong team is critical to their success. They recruit talented and passionate individuals who share their vision and values. They provide their team members with the support, resources, and autonomy they need to excel in their roles. They foster a culture of innovation, collaboration, and continuous learning, which helps their team members grow and thrive.

Embrace failure as a learning opportunity
Great startups understand that failure is an inevitable part of the journey. They don’t shy away from failure; instead, they embrace it as a learning opportunity. They use their failures to iterate and refine their products and services, ensuring that they get closer to their goals with each setback. They understand that failure is not the end; it’s just a stepping stone on the path to success.

In conclusion, great startups are not created by chance; they are the result of a deliberate and focused effort. They have a clear vision and purpose, identify and solve real problems, listen to customer feedback, build a strong team, embrace failure as a learning opportunity, and are flexible and adaptable. By adopting these traits, startups can increase their chances of success and make a meaningful impact in their industries.

Author: Patricia Botić

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Patricia Botić
Tira
Writer for

Marketing specialist — occasional writer — pancake enthusiast