Gousto Operations: the power of combinations

Marc Jansen
May 31 · 7 min read
https://www.fastcompany.com/3050136/supermarkets-in-the-uk-may-soon-have-to-label-food-telling-you-what-country-its-from

Demand-driven Slotting

Like most e-commerce business we’re able to track our customers’ orders over time and learn a lot about customer preferences. Where Gousto is different is that some of these insights can carry straight over to how we run our operations. Seeing as we run our own fulfilment centre (FC), we have control over the processes and configuration that allows us to ensure all customer orders arrive ‘on time and in full’.

Plotting frequency of recipes paired in orders

Stock-driven menus

Today, the number of recipes we are able to sell relates directly to the physical stock bought for the purpose of these recipes. Each recipe and its availability is tied to a particular stock allotment. This approach has served Gousto well in scaling to millions of recipes sold on a monthly basis. However, with scale, difficulties with the current approach also get magnified. One complexity we deal with on a weekly basis is that it is hard to predict how popular recipes will be relative to each other within a given menu. As a result, it may be that some recipes sell out much faster than others, even though the slow movers in one week may have been faster movers as part of a past menu.


Gousto Engineering & Data Science

Gousto Engineering Blog

Thanks to Matthew Young.

Marc Jansen

Written by

Data Scientist @Gousto

Gousto Engineering & Data Science

Gousto Engineering Blog