Meet the Team at Gousto Tech — Alan Thiele — Data Analyst
This post is part of our series interviewing members of our GoustoTech team. In this post, we meet Alan Thiele who is a Data Analyst in our Growth Tribe.
What is your favourite food?
It would have to be Lasagna. For me there are few things in life that are better than a freshly home-cooked lasagna with a scrumptious layer of cheese along the top.
Some other favourites include ‘Jalea Mixta’ a Peruvian collage of deep fried seafood including Squid, Octopus and Fish, and ‘Salteñas’ a Bolivian pastry with a juicy filling of meat, olives, egg and potato.
Please introduce yourself and tell us about your role at Gousto.
I’m Alan and I work at Gousto as a Data Analyst for the growth tribe. In short I use statistics and some programming to try and explain and predict how customers behave, then figure out how best to nudge them to drive growth for the company.
My work here is split into three different areas. One area is helping our team interpret our customer behaviours and report on how that can influence strategy. I’m also involved in experimentation, running A/B tests on emails and our app to help improve them and influence customer retention (how long they stick with us and how many orders they make over time). Additionally, I help with our CRM platform, making sure that our marketing team has the data they need to run campaigns successfully.
How long have you been at Gousto?
I joined Gousto in June 2020, and worked fully remotely for over a year! I originally started as a Marketing Analyst but have since been promoted to a Data Analyst (🔥).
Can you tell us a little about your journey before arriving at Gousto?
I’ve moved around all over the place. I grew up in South America, moving from Bolivia to Ecuador and then to Peru. Then I lived in Montreal, Canada for about 4 years while I was going to university there. I decided to move to London on a whim, as I had some family here, about 3 years ago. Once here I worked as an intern, then as a Junior Data Analyst at an optical company called Cubitts before joining Gousto last summer.
What made you decide to join Gousto?
Someone from the Talent team reached out to me over Linkedin at the height of the first lockdown. I wasn’t too sure about what I would be doing once things returned to normal (which they are only starting to now!).
During the interviews everybody I spoke to seemed really interesting and friendly, especially my future manager. I remember thinking that this would be the place for me after meeting them.
What has been the most exciting thing you’ve worked on at Gousto since joining?
Some of the experimentation that we have done with customer experiences has been really exciting, from working with data scientists to try and predict how customers are going to behave to figuring out how to incentivise customers using new features on our emails or on the app. You’re basically just changing how people behave step by step.
One really interesting feature we tested and rolled out was a special screen when customers are pausing their subscription which prompts them to fill in the reason they’re attempting to pause. This has allowed us to improve how we respond to these attempts with targeted recovery options, such as sending customers to contact our brilliant customer care team if they’ve had a problem.
What’s in the pipeline that you’re excited about at Gousto?
I think it might boil down to all the new recipes for me — I didn’t know what a Nigella seed was until I started ordering Gousto, among other things. I’m always curious to try something new.
I’m also super excited to see the data team continue to grow! We have had so many new joiners in the last year and it looks like there is no end in sight for more hiring.
How would you describe the culture at Gousto?
I think there is a general sense of camaraderie, not only for preparing for the unexpected but when encouraging each other to push ourselves out of our comfort zone. It creates the type of atmosphere where people aren’t afraid to go out there and make mistakes and learn from them and I think the company really benefits from that.
Why would you suggest that someone considers joining us at Gousto Tech?
Besides all the perks that you would usually get at a Tech job, such as the free Ice Cream and the cool office, Gousto has put me in a position where I’m constantly learning and able to push beyond my comfort zone without being afraid to make mistakes. I get to do something I really enjoy and people recognize when I go beyond the usual effort on the things I’m most passionate about.