Supercharge Your Product With A/B Testing

Use data-driven testing techniques to create an application or website that your users can’t live without

Todd Runham
Aug 17 · 5 min read

Is the concept viable? Do I have the right people involved? Am I introducing the right features?

What is A/B testing?

How can it help your product?

Users want to see relevant changes introduced

The key point here — listen to your users and learn from the metrics they create

Advanced A/B testing

Keep the amount of variations low, as too many means you’ll have to split your traffic too thinly leading to longer lasting experiments or unreliable results

Some best practices to end with

Gousto Engineering & Data Science

Gousto Engineering Blog

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