Making Your Website Work for You
Does your website reflect your organization’s brand?
Gilbert, Arizona’s Chief Digital Officer Dana Berchman talks with Multimedia Analysts Zara Bish and Derek Konofalski about how Gilbert manages its website and why it’s important for your website, your first touchpoint, reflects your brand.
This Episode is Available on:
· iTunes
Key Takeaways from this Episode:
- Put the content in the hands of the content experts.
Gilbert uses a content management system (CMS) via Vision Internet to allow each of the departments manage their own content. This not only gives the departments ownership over their content, but it also saves time. Constant communication is crucial for success for your CMS managers. - Your website should represent your brand.
People are accessing webpages from various ways, Google, Facebook, Twitter. Every page of your website should function as the landing page and be representative of your brand. Make sure your branding standards are in place so that it’s easy for your content managers to implement. - Accessibility + Quality Assurance is key.
Gilbert uses Siteimprove as a second set of eyes to check for broken links, spelling errors and accessibility. Accessibility is especially important as Google is starting to check for these features and it could impact your SEO. - No website is ever perfect.
Websites are always evolving. Don’t be afraid to experiment with different features to see what works best for your customers. Gilbert uses its emergency ticker to relay critical information. We also created a custom Digital Newsroom where residents can not only find the latest news, but media outlets can download raw footage for their use.
Thanks for listening! We’d love to connect with you at @GovGoneDigital on Twitter or with the hashtag #govgonedigital.
Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!
About the Show
“Government Gone Digital” is a new podcast series focused on the innovative ways that Gilbert, Arizona’s digital communications department is interacting with residents and businesses to tell their own story through the use of social media, video and other digital methods. Learn more at www.gilbertaz.gov/govgonedigital.
