“Tapping Rural America: Craft Breweries Pour New Life Into Small Towns”
Published in
1 min readDec 8, 2018
“Hernstrom is head brewer at the Bolo Beer Company. On a recent weeknight, he was pouring pints of Aquifer Ale and filling carryout growlers of Wild West Wheat. With its modern pendant lights and bar made of reclaimed wood, the newly opened taproom looks as if it would be more at home in Seattle or Denver than in rural Nebraska.
And that is no accident. After Hernstrom was recruited to town, he noticed there were a lot of recently transplanted 20- and 30-somethings — some new to town but many who returned home after being away for college or living in cities.
“They know what they like about those other places they’ve lived, and so they’re trying to make that happen here in the small towns,” he says.”
