“THE MILLENNIAL WHOOP: A GLORIOUS OBSESSION WITH THE MELODIC ALTERNATION BETWEEN THE FIFTH AND THE THIRD”

“A singer usually belts these notes with an “Oh” phoneme, often in a “Wa-oh-wa-oh” pattern. And it is in so many pop songs it’s criminal.
The musical figure is probably best exemplified by Katy Perry’s 2010 song “California Gurls”…
Humans crave patterns. The reason pop music is successful to begin with is because almost every song is immediately familiar before you get more than 10 seconds into a first listen. Between the formula of European classical scales and chord progressions that have gelled over hundreds of years and the driving heartbeat rhythms that stimulate our internal organs at the right decibels, listeners are immediately hooked in by familiar structure and themes that have likely been ringing in their ears since they were in the womb. And with the pervasive nature of pop music, where everything is a remix, a feedback loop has been created in which songs are successful because they are familiar, so in order to be successful, songs are created that play on our sense of familiarity.
So it is that the Millennial Whoop evokes a kind of primordial sense that everything will be alright.”

Related: if you enjoyed this analysis, you would live the podcast Switched on Pop

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