This October, Think Before You Pink

Pinkwashing doesn’t help cure cancer

Photo by Olya Kobruseva: https://www.pexels.com/photo/close-up-shot-of-a-pink-ribbon-on-a-calendar-7805650/

Pinkwashing is capitalism at its worst.

Companies are not even required to donate any amount, much less a sustainable amount, to breast cancer research or treatments — no matter how many pink ribbons they paste all over their products.
Pinkwashing takes a terrifying and, too often, life-ending diagnosis and reduces…