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Towards Equitable Met Ticketing

Hello Velocity
Mar 16, 2018 · 4 min read

Fixed $25 tickets will cost the Met the very visitors meaningful excellence depends on.


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the dotted box represents the unaccounted costs for low-income and marginalized communities
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A first time visitor explores an art museum. Look at Art. Get Paid.

What do we hope to achieve with this proposal?

Our purpose in creating Towards Equitable Met Ticketing is first to put the Met’s decision under the spotlight and call them out for deprioritizing non-white and non-affluent audiences. We want to make clear to other museums that this is not only unacceptable, but also a step back from excellence as an institution.

Gradient-Sliding-Scale

Gradient makes online purchasing more equitable using…

Hello Velocity

Written by

Hello Velocity is an experimental marketing company and creative studio. We create brands and campaigns that provoke conversation.

Gradient-Sliding-Scale

Gradient makes online purchasing more equitable using sliding scale checkout to lower prices for those who need it.

Hello Velocity

Written by

Hello Velocity is an experimental marketing company and creative studio. We create brands and campaigns that provoke conversation.

Gradient-Sliding-Scale

Gradient makes online purchasing more equitable using sliding scale checkout to lower prices for those who need it.

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