Grailed At-A-Glance: Marketplace Understanding

Jeff Chang
May 26, 2019 · 3 min read

With millions of listings sold over the years, Grailed can be seen as a small slice of the fashion industry as a whole. At any given time, you can get a sense of the current state of fashion by simply scrolling through our feed and seeing the items our users are buying and selling.

We’ve been looking into this data internally for a while, but felt that it was about time to share some of the most interesting insights we’ve found with the rest of the world. In this post, we’ll be shedding a little light into the closets of Grailed users by going through some of the macro-level statistics about the users and pieces on our platform.


The top countries for sellers (by items sold) are

  1. United States
  2. Malaysia
  3. Canada
  4. Great Britain
  5. Australia

The top countries for buyers (by items purchased) are

  1. United States
  2. Canada
  3. Australia
  4. Great Britain
  5. Germany

It might be surprising to note that Malaysia is the second most popular country for sellers! This was unexpected for us as well, but can be explained by the presence of some of our largest power sellers of vintage clothing in Malaysia.




It may be unsurprising that tops make up nearly half of listings. Among these, we find that short-sleeve shirts are the most popular, followed by sweatshirts/hoodies, button ups, and long-sleeve shirts.


  1. Supreme (what else?)
  2. Nike
  3. Adidas
  4. Bape
  5. Jordan Brand
  6. Off-White
  7. Palace
  8. Yeezy Boost
  9. Gucci
  10. Comme des Garçons

Streetwear’s dominance of the fashion industry over the past years is evident from this list, with at least 8 of the top 10 spots being taken by streetwear or streetwear-adjacent brands (although cases could definitely be made for Gucci and CDG). However, this could also be a reflection of a higher prevalence of streetwear in the secondary market compared to other brands.

As we work on building Grailed, it is important to identify specific areas where we can improve and tackle those problems as they arise. However, every once in a while it is also important to take a step back and evaluate the marketplace as a whole — in doing so, we can identify trends and overall themes we might have missed previously that can often lead to new and exciting insights. Hopefully you found this macro-level analysis of our marketplace interesting as well!

Grailed Engineering

Stories from building Grailed

Grailed Engineering

Stories from building Grailed

Jeff Chang

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cs/stat | harvard ‘18

Grailed Engineering

Stories from building Grailed