Grailed At-A-Glance: Marketplace Understanding

Jeff Chang
May 26 · 3 min read

With millions of listings sold over the years, Grailed can be seen as a small slice of the fashion industry as a whole. At any given time, you can get a sense of the current state of fashion by simply scrolling through our feed and seeing the items our users are buying and selling.

We’ve been looking into this data internally for a while, but felt that it was about time to share some of the most interesting insights we’ve found with the rest of the world. In this post, we’ll be shedding a little light into the closets of Grailed users by going through some of the macro-level statistics about the users and pieces on our platform.

Users

With hundreds of thousands of unique buyers and sellers across the world, our platform truly lives and dies by our users. While the majority of our buyers and sellers are from the United States, we have a long tail of users from other countries around the world.

The top countries for sellers (by items sold) are

  1. United States
  2. Malaysia
  3. Canada
  4. Great Britain
  5. Australia

The top countries for buyers (by items purchased) are

  1. United States
  2. Canada
  3. Australia
  4. Great Britain
  5. Germany

It might be surprising to note that Malaysia is the second most popular country for sellers! This was unexpected for us as well, but can be explained by the presence of some of our largest power sellers of vintage clothing in Malaysia.

Listings

Next, let’s take a look at some high-level statistics about listings on Grailed. Items can generally be defined by their size, category, and brand, and we’ll outline some of the most important statistics from each axis.

From Grailed transactions, we can get a good sense of the distribution of sizes in the general population. If you’re a size Medium with a shoe size of 10, you’re in luck! The overall distribution of sizes on Grailed is as follows:

When users list items for sale, we prompt them to categorize the listing into 6 main buckets. The relative ranking is as follows:

It may be unsurprising that tops make up nearly half of listings. Among these, we find that short-sleeve shirts are the most popular, followed by sweatshirts/hoodies, button ups, and long-sleeve shirts.

Finally, an overview of our listings would be incomplete without a section on brands. Before you read the list, take a moment to guess the top few brands and see how you did. The most popular brands on Grailed are:

  1. Supreme (what else?)
  2. Nike
  3. Adidas
  4. Bape
  5. Jordan Brand
  6. Off-White
  7. Palace
  8. Yeezy Boost
  9. Gucci
  10. Comme des Garçons

Streetwear’s dominance of the fashion industry over the past years is evident from this list, with at least 8 of the top 10 spots being taken by streetwear or streetwear-adjacent brands (although cases could definitely be made for Gucci and CDG). However, this could also be a reflection of a higher prevalence of streetwear in the secondary market compared to other brands.


As we work on building Grailed, it is important to identify specific areas where we can improve and tackle those problems as they arise. However, every once in a while it is also important to take a step back and evaluate the marketplace as a whole — in doing so, we can identify trends and overall themes we might have missed previously that can often lead to new and exciting insights. Hopefully you found this macro-level analysis of our marketplace interesting as well!

Grailed Engineering

Stories from building Grailed and Heroine

Jeff Chang

Written by

cs/stat | harvard ‘18

Grailed Engineering

Stories from building Grailed and Heroine

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