Social Universe 2.3 Released

New Release of Grandata’s Social Universe Improves Customer Acquisition and Multi-Channel Digital Campaign Capabilities.

We are very excited to announce the release of Social Universe 2.3, which provides Grandata customers a variety of powerful new features and user experience enhancements.

Key new features and capabilities in this release include:

• Prospect Scoring to Boost Customer Acquisition. Social Universe now provides sophisticated prospect scoring that measures potential customers by factors such as propensity to switch, market share, contract type, and prospects future revenue.
• Customer Contactability Score. Social Universe now provides an easy way to determine the best means of contacting customers based on an analysis of phone activity, channel preference, and line activation date.
• Improved Multi-Channel Digital Campaigns. We’ve improved the ability to identify and activate audiences through both mobile and social channels. Now you can even track campaign performance without leaving Social Universe.

To learn more about Social Universe, contact us or visit www.grandata.com.