Gratafy builds Bud Light’s first Bot for Messenger, lets people chat their way to getting a beer
February 3, 2017
Anheuser-Busch has launched a transactional chatbot for Bud Light on Facebook Messenger, architected and powered by Gratafy. This chatbot bridges the gap between online social engagement and offline purchase intent, allowing consumers of legal drinking age in select US markets to chat their way to sampling a beer at a local bar.
Users in Denver and Washington DC, will engage with the Bot by sending a message to Bud Light via Messenger which will initiate a personalized conversation. Through a natural chat experience, the user will choose a bar from Gratafy’s network of merchant partners and receive a Gratafy code to provide at the bar in order to redeem their beer. Gratafy’s proprietary mobile payment technology is integrated into leading point-of-sale systems inside of restaurants and bars, which allows for a seamless in venue redemption.
“Digital Marketing is no longer limited to ‘online engagement’, instead Gratafy’s platform allows brands to merge digital engagement with physical product engagement to drive offline commerce,” Brian Erke, Co-founder and CEO of Gratafy. “Bud Light now has the ability to have one-on-one conversations with consumers, inviting them to try their product and create memorable real-world experiences in the process.”
Gratafy has led the way into the future of digital gifting, pairing the biggest brands in the world with the technology to create truly original campaigns and the transparency to understand the relative success of each campaign. This partnership continues Gratafy’s innovation from previous programs by using Gratafy’s proprietary technology, merchant network, and brand sampling programs
Gratafy partners with many of the world’s largest beverage brands and Fortune 500 CPG companies to power product trial at retail, digitally via mobile. The company’s patent-pending POS integrations allow Gratafy to close the data loop on media attribution by effectively quantifying consumer sampling programs that begin in the digital world and end in the physical world. Launched in 2012, Gratafy is a privately held company based in Seattle.