Gratafy powers digital sampling campaign for Miller-Coors, driving consumers into nearby bars to enjoy a beer
December 16, 2016
Today, experiential marketing platform Gratafy announces a digital sampling campaign with Miller-Coors. Using Gratafy’s technology platform, this cutting edge digital activation invites consumers in New York City and Washington DC to enjoy a Miller Light at a nearby bar or restaurant.
Through targeted Facebook advertising and Gratafy’s custom mobile branded experience, consumers have the opportunity to activate an offer for a Miller Lite and go redeem in-venue with a short code, which demonstrates a unique customer experience and shows the power of online to offline transactional marketing.
“This campaign offers a unique product sampling experience via Facebook, which links to real world physical product trial, in an integrated end-to-end experience,” said Ryan Halper, Co-Founder and COO of Gratafy. “It’s a pretty magical moment when you walk into a bar and get a Miller Lite, all from interacting with a Facebook ad.”
Gratafy partners with many of the world’s largest beverage brands and Fortune 500 CPG companies to power product trial at retail, digitally via mobile. The company’s patent-pending POS integrations allow Gratafy to close the data loop on media attribution by effectively quantifying consumer sampling programs that begin in the digital world and end in the physical world. Launched in 2012, Gratafy is a privately held company based in Seattle.