Celebrating the best in corporate innovation at the CEA 2017
Clydesdale and Yorkshire Bank, The AA, British Gas, Škoda, Ageas and rradar scoop CEA awards in what has been another incredible year of corporate innovation!
Market Gravity has announced the winners of the eighth annual CEA (Corporate Entrepreneur Awards) — the only event celebrating corporate innovation and corporate entrepreneurs, the individuals and teams behind the ideas remarking that “Science fiction is becoming science fact. It is the large, established businesses that are leading the way”.
The proposition design consultancy opened the nominations and voting out to the corporate entrepreneur community with shortlisted entries from big businesses in sectors such as retail, fintech, healthcare, telecoms, media, non-profit, banking, automotive, utilities, legal and wider technology which were then judged by an independent judging panel. Innovations needed to meet criteria such as differentiation, customer focus and demonstrable impact — both in the market and within the organisation.
Clydesdale and Yorkshire Bank scooped the top award for Best New Proposition for Studio B. Studio B brings together an in-branch open innovation lab (the first bank in the world to do so), a digitally led branch, and events space to create an exciting, engaging environment. It’s doubled B’s brand awareness in London, attracted the attention of global businesses and visitors and has been shortlisted for design awards. Clydesdale and Yorkshire Bank also scooped the Innovators’ Choice award for Studio B which was voted for by guests on the night.
Second place was awarded to The AA for Car Genie which was launched exclusively to AA members this year. From helping to prevent breakdowns to tracking the location of a customer’s car, this engaging multipurpose connected car solution is helping to engage customers and staff alike. And it can be set up by the customer in their specific vehicle, in under one minute.
Third place was awarded to the Local Heroes team from British Gas. Local Heroes offers jobs completed in the home; booked within 30 seconds online and backed by a 12 month British Gas guarantee. Since launch it has consistently achieved a Net Promoter Score in the 80s and bought 30,000 new-to-brand customers into the British Gas eco-system.
Three brands also achieved a huge number of peer votes and a strong response from the judging panel and were Highly Commended. These were:
ŠKODA for ŠKODA Live Tour which connects customers through live video streaming to a Live Tour showroom, where a Product Host uses a mixture of cameras to showcase ŠKODA cars in HD detail is on-hand to answer questions.
Ageas for Elastic — a more flexible home insurance that fits with people’s lives. Just like the Netflix of home insurance, it just keeps rolling on a monthly basis. You don’t get tied into an annual contract and can choose monthly price plans.
rradar for rradargrace and rradarstation — a virtual assistant, powered by AI and machine learning, that provides simple answers to complex legal and HR questions. 60,000 businesses can now access rradar’s 24/7 and unlimited risk management advice and business protection for Legal, HR, Claims and Regulatory Investigations.
It’s been an incredible year of innovation.
In the past 12 months both Amazon and Google helped us talk to our homes. Dyson and Volvo announced their commitment to electric cars. And marking the tenth anniversary of the original, Apple released the iPhone Ten.
Peter Sayburn, CEO and founding partner for Market Gravity, says: “Bigger and better than ever, the CEAs have steadily become THE event for big company innovation. Everyone that enters the awards and guests that join us at the CEA party truly represent the pinnacle of corporate entrepreneurship”.
“We started this event eight years ago with a clear purpose. That purpose still makes sense today. We believe in the positive power of entrepreneurship. And we believe that entrepreneurship is alive and well in established organisations, as well as start-ups. So good to see that our previous year’s winners too are going from strength to strength, a few of which joined us at the event tonight”.
“2017 has been a big year for Market Gravity! We now have over 60 people in our five locations around the world. We helped our fantastic clients to design and launch dozens of new propositions for their customers. And in June this year, in recognition of our amazing team and the great work that we have done together, we because part of Deloitte — the world’s leading professional services business”.
The CEA is a showcase of the best in big company innovation and they recognise the incredible commitment and achievement of the teams that deliver it. The people behind the ideas.
The award ceremony took place on 23rd November 2017 at the Design Museum, London with over 300 of Europe’s most creative, disruptive and entrepreneurial business leaders from over 100 brands attending the unique event.
You can find out more details about the CEAs and how to enter at www.corporateentrepreneurawards.com.