The CEA 2017: Nominations for Best New Proposition
This year’s call for nominations across several industry sectors is seeing some fantastic entries. As the voting deadline falls closer (27th October!), here’s a sneak peak at a few of them! Meet the big businesses who are launching new innovations and creating an impact in their industry.
The AA: Car Genie
Car Genie, one of the first consumer-led offerings in the telematics space, is a connected car device that plugs into a car’s on-board diagnostics port with a range of benefits for the driver and society at large. This smart little device:
- Prevents 1 in 3 breakdowns from happening
- Knows your car’s location so you can find it or see if it’s been moved
- Detects a crash and triggering a call from us to help
- Offers fuel efficiency tips, interactive maps and recording your trips
The customer simply checks compatibility for their vehicle online, buys the product, downloads the app, plugs in the device and they’re all set.
Watch the video here.
Sky: Sky Mobile
Sky Mobile has been designed to reflect the way consumers use their phones today, offering flexibility, great value and ensuring that customers don’t waste paying for data they don’t use or need.
Sky launched SIM only plans in January 2017, which included the Mix, Roll and Sync propositions.
Customers can mix up their data, calls and texts to create a monthly plan that’s right for them. They can change their plan whenever they like so they only pay for what they need. In addition, Sky TV customers, can enjoy free unlimited UK calls and texts.
Roll enables customers to roll over any unused data for up to three years. There’s no limit to the amount customers can store and they can dip into their online Sky Piggy Bank whenever they like.
Swap gives customers the opportunity to get the latest phone every year with Swap12 or to get our lowest monthly price on bestselling phones with Swap24.
Post Office: Over 50’s Motor Insurance
The Post Office Insurance team wanted to deliver a proposition that the over 50’s segment truly valued. The result? A proposition that offers a range of benefits for this particular customer segment. Customers are guaranteed a saving of at least £50 compared to their existing provider’s best offer with customers often saving much more. The well-researched range of extended protection features such as a no claims discount and excess protection following a non-fault accident with an uninsured driver or following a vandalism claim; £150 child car seat cover for parents and grandparents; and £250 to cover hotel expense or alternative accommodation.
O2: O2 Drive
By using the mobile signal from a customer’s O2 mobile phone, O2 Drive builds a pattern of the customer’s journeys and prices each policy based on the individual’s driving behaviour. Customers can use the driving app to track their performance, provide hints and tips on improvements and even run competitions rewarding customers for safer driving.If a driver understands how they’re driving — they have more control over safety and reduce the likelihood of having a claim and keep their insurance costs as low as possible.
Customers also have access to Car Assistant — a service that makes car maintenance easier. Customers can arrange repairs and services through the assistant, who will secure a competitive price at a local garage and book the work for them.
PS Energy UK (subsidiary of nPower): Powershop
Powershop is not only new, it’s unique. It treats electricity like other consumer goods, allowing customers to purchase as much as they want, when they want. So, for the first time people can now buy energy in the same way that they fill up their car with as much fuel as they need, or stop off for milk when they’re running low. Most energy providers charge a fixed amount every month, which is often based on an estimated meter reading. If this doesn’t cover all the energy used the customer will receive an unexpected bill to make up the shortfall.
Powershop is different, because it gives customers the power to actively manage their account online, or via a free mobile app. So, there are no nasty surprises. And, it gives them the opportunity to make savings against its standard rate by buying discounted bundles of energy called Powerpacks. The more of their usage they cover with Powerpacks — the more they can save. In short, with Powershop, it’s the customer and not the energy provider that’s in control.
GreenFlag: Alert Me!
GreenFlag Alert me was the first successful rescue telematics product to hit the market. GreenFlag AlertMe uses state of the art telematics technology to integrate with a vehicle’s Engine Management and Power Management Systems and translate automotive engineering into easy to understand customer directives through the GreenFlag App.
AlertMe has two primary functions: 1) It monitors the health of the vehicle’s battery and can predict failure before the battery lets the motorist down so they can take preventative action and avoid a breakdown. 2) It connects to the engine management system and translates the meaning of the Engine Management Lamp illumination into one of 16 directives, some of which are safe for the vehicle to be driven to a repairer therefore saving the customer time waiting at the roadside.
HSBC Beta offers a range of innovative new features that give customers more control over their money. HSBC Beta, announced to the press in September 2017, is a trial environment that allows the business to test and iterate a new mobile banking proposition. It is part of HSBC UK’s response to the increasingly competitive, digitally-driven, “open banking” world and reflects an understanding of our customers’ ever-changing relationship with money and their financial needs.
The initial release allows customers to aggregate all their accounts on one screen no matter who they bank with. Customers can add accounts from up to 21 different banks including Santander, Lloyds and Barclays and allows users to see not only their current account but credit cards, loans, mortgages and savings too.
Over the next few months, new features will be added to Beta, including a spend analysis and a digital coach so users can learn how to spend and save better.
British Gas: Local Heroes
Local Heroes offers customers jobs completed in the home, booked within 30 seconds online and backed by a 12 month British Gas guarantee. The service provides customers with price estimates before jobs, has no call out charge, offers online payment and provides the best of both worlds — local service with national backing. The service also provides a new generation of tradespeople that want jobs, on their terms, with flexibility and without having to pay for leads.
The On Demand home services market before this proposition lacked a provider that offered customers an end-to-end digital experience with robust customer support and quality. The market was really limited to directory websites and lead generation sites who had no real ‘skin in the game’ to ensure that the service quality was high. Local Heroes offers that end-to-end journey that others haven’t dared to do. For tradespeople, there were many models which insisted on high membership fees and charges for leads that might not convert, Local Heroes offers a new way of engaging with the market and paying only for the jobs you complete.
The Market Gravity Corporate Entrepreneur Awards
Now in its 8th year, the Market Gravity Corporate Entrepreneur Awards highlight and celebrate the technologies, innovations and teams that are driving businesses forward, and aim to inspire and encourage a community of corporate entrepreneurs to share best practice.
Visit www.corporateentrepreneurawards.com for more information.