Colors and Logos

Below are logos I have created for the purpose of this discussion. When applying colors, the choice of the color scheme helps identify a brand to consumers quickly visually. As I have discussed in my previous posts, colors can have cultural or emotional meanings but what are the below logos saying with their color choices?

First, let’s look at the Corner Museum of the Arts logo. The logo consists of 3 colors: white, gray and black. The neutrality of the color scheme implies a professional atmosphere and the geometric shape makes it appear modern. The next design has 2 levels and the colors: gray, yellow, black and white. From the design it appears very technological but also recreational. Perhaps this is the design for a video game company or a 3D printer software company. The unnatural shapes and the implication of layers helps justify this thought of something multiple dimensional. The colors of this logo are acting to highlight certain points of the design.

The next design can be a logo for 3D movie enthusiasts. If this is the case the human figure — because of it’s simplicity — is universal. The only colors used are red and white which directly represent the subject of the organization. The simplicity of the design is successful in being straight forward and not complicating the message. Next, the Venn-diagram like pyramid has a monochromatic yellow color scheme that links with the pyramid design. The design itself would be representational if the organization was either in Egypt, dealt with sand, or alludes to Egypt in their organization’s name.

Lastly, the color scheme of the purple u.f.o on the mustard background brings attention to every shape of the logo. The uncommon but complimentary color scheme suggests that the organization is fun and social with their vibrant colors.

What do these designs colors say to you?