Why you should give up Adobe for Gravit
Gravit Designer is a very versatile tool, that allows people with varying degrees of experience to use it with ease — as many of you probably already know. Although many people may use Gravit just for their personal designs, the program is also perfect for businesses — especially start ups.
You may be wondering how or what kind of company could use such a tool and I am here to answer that for you!
Why we use is
GoCustomized is a small start up company that specialises in personalised phone cases. As you can imagine, we are very digitally oriented and heavily rely on, well of course, digital marketing.
Being a small company, we are unable to provide Photoshop to each of our employees and interns as the program is expensive and, especially for beginners, it can be quite a challenge. Gravit is the perfect tool to learn and eventually transition into Photoshop. But trust us, after you go Gravit, you never go back!
With Gravit, interns who have only dreamed they could design and edit now can — with ease. The scope and depth of Gravit Designer allows everyone to create professional quality media without spending half the day trying to figure out what button does what.
What we use it for
You can create anything in Gravit Designer from stunning geometric designs to promotional content on social media channels, banners on a website, as well as ready-made designs, that customers can use. For all our needs and more, Gravit Designer is always there to save the day!
Social media post
We encourage creativity among our team — for a social media post we typically have different designs on the phone case and place it in a background — usually trying to make it look as natural as possible.
The first step is almost always to import a picture of a phone with a case already on it. Next use the pen tool to create a path around the back of the phone. Don’t forget to also create another path around the camera! Select both paths and join them and the effect should be a blank phone case with the camera visible. Import a picture of your choosing and drag it into the compounded path — adjust accordingly
Tip: Use Alt + Shift to ensure that the photo stays proportionally when adjusting.
Time to situate the phone accordingly. Insert the background of your choosing and arrange it, so that it is in the background and position, and resize the phone to make it look more natural.
To bring even more authenticity into the image: use the path tool to select the birds head and the bottom portion. Once selected, remove the border and round out the selection. Next duplicate the background and insert it into the path that you created, and place the phone in between the background and the new path.
Promotional banner
For promotional banners such as the one above you can follow similar steps as the social media post. For this particular one copy the blank phone case and arranged them by using the snap function and the grids lines. Next add shadows to make it realistic and add text.
Ready-made designs
Finally, Gravit can be used to create your own professional graphic design. Complicated looking designs actually are done with ease.
To create this simple yet sophisticated design all you need to do is to cut a circle in half using the knife tool, flip it, and arrange it. Once you have one line completed, you can group it together and use the short cut Alt + drag, which will automatically copy the object.
For the graphic — in this case the ostrich — , Gravit provides a whole library full of different vectors. You can choose one and alter it as your heart desires.
Of course, the only limit is the one you place on yourself. Design possibilities are endless. For the one below, we created everything with in Gravit Designer.
First, place the the overall shape in which you want the design to be inside. We went for a geometric shape, as it is something different and acts as a unique “window” into the scene. Next is to pick the background color.
Since we are going to for a nightfall scene, we chose to use the gradient fill tool and selected the colors and direction for the gradient. For the actual scene we used the preexisting shapes and icons that Gravit provides and played around with the fill as well as the positions within the layer to ensure everything looks right.
Presentations and Graphics
Gravit also comes in handy when you need to create visually appealing flow charts or illustrations to set your point during presentations.
For this flow chart we are illustrating how to use the program Linkbird and what each step means. To create this, we used the combination of all the shapes that Gravit provides. For the arrows you can either download the arrow of your choosing and use it, draw it by using the pen tool, use it from Gravit’s library of icons, or set it directly from the “Advanced stroke settings” of the border. To decide on the colors, we used Gravit’s color wheel, which allows to choose colors that go well together (from the “Mixer” tab). Similarly, the flow chart below was created.
All in all, Gravit Designer has changed graphic designing as we know it. No longer do we have to hope and dream to create stunning designs. Gravit Designer is great for the individual as well as companies either big or small.
