Fashion x Metaverse: Creating a New Sustainable Future?
With the rising popularity of the metaverse, the digital fashion industry is turning into an empire featuring major luxury brands and retail consumers around the globe. Consumers can now purchase virtual clothing and other accessories, including sneakers, giving them their own identity in the virtual world. It does raise a few questions: Why would you want it? Who needs it? And more importantly, What do you do with it? Digital fashion enthusiasts find this as the solution to saving the environment. Why would the community purchase virtual clothing? The idea is to create their identity. This allows consumers to try out different dresses and see what suits them and how they would look draped in their preferred outfits. Digital fashion lovers are entertained, which gives brands a potential marketing opportunity.
Where can we use digital fashion? This is where gaming plays a key role. There have been collaborations between fashion brands and games like the landmark collaboration between Balenciaga and Fortnite, where gamers buy a Balenciaga-inspired skin in the game, which grants you the opportunity to buy the piece in real life.
There is an issue with interoperability: The purchased skin for one game will not work in another. This is where Gravity The Studio comes in. With Gravity, fashion and gaming enthusiasts have the opportunity to be who you are and become more in the metaverse. Users get to choose your look and own it by purchasing through a card or crypto. The user becomes the sole owner of the wearable and gets the opportunity to use the outfit in metaverses partnered with Gravity the Studio. Each design is a unique NFT, and consumers will have the chance to upload their photos to have their own NFT custom 3D-tailored and shown off across their social profiles. Create your story by collecting your virtual clothing and gaining access to exclusive launch events in the metaverse.
Gravity The Studio aims to be the pinnacle of luxury digital fashion providing a sustainable solution beneficial to everyone worldwide. So can we create a new future with the involvement of fashion in the metaverse? We are on the verge of witnessing the boom of a new and fascinating industry that everyone is interested in.
