Get Custom AI-enabled Omnichannel Marketing Solution Using Talkk
Learn how Talkk’s AI-enabled omnichannel marketing can help you grow your business in 2021.
Omnichannel marketing allows companies to build a strategy in advance for a seamless consumer experience across any channel.
Successful companies are leveraging new technology to shape omnichannel efforts. Check a few examples
Reach Greater Heights with Innovative Omnichannel Marketing
Make Chatbots your brand ambassador, increase your reach using social listening & omnichannel ability, drive awareness, extend customers real-time exciting offers, send newsletters and gratify them with rewards to achieve consumer happiness and brand loyalty. Embrace omnichannel marketing for your brand and your customers.
Let’s do more business in 2021 using an automated permutation and combination of logic, channel, paths and goal realization
Enterprises have embraced digital in various innovative ways. Both, in the front-end and back-end processes. Many enterprises were ready to scale up in a few days when COVID-19 hit us all.
Now in 2021, there is no going back to the old ways. In fact, we might have to extend digital processes, marketing, and sales. A full 360-degree approach towards digital. And, lots of integrations, scaling-up, and intensive agility.
Observe in the morning and implement in the evening kind of thinking.
This requires a better understanding of the system and resources. Understanding which ones keep improving and are ready to test in a jiffy.
Customer Loyalty 24x7, 2021 & Beyond
What is customer loyalty in this day and age, when customers are chasing the deals be it ordering Pizza or renewing an insurance policy?
What we target through online experience is 24x7 customer loyalty. The chances of customer relationships can be higher if they get instant reach outs to the brand or can delight in breezy transactions.
Even in these stressful times, numerous customers were ready to show love towards their favourite outlet or large brands.
Customers just want better information, interaction, and transaction. They don’t need to chase new deals, products, and services. I myself am tied to many brands and outlets for several years. But, I keep switching if the ‘right information or ‘customer experience’ goal is not met.
Focus on gaining new customers and building deeper relationships.
The dynamics keep changing. There are the same set of channels in the market. And, when the new opportunity becomes available we are somewhat late to the party.
Understanding user behaviour and Chasing the customer path is a better option. We automatically track the user journey path and become ready to serve. Dynamics will be different than traditional channels but we will be ready, especially for times like COVID-19 or even positive incremental changes which we are not ready for.
Users expect simple interactions with technologies — from WhatsApp Chatbot to Humanoid Robots. They are happy if their problem is solved and access is available to them whenever they need it.
Why an omnichannel digital experience?
Customer acquisition costs are going higher.
There is much debate around losses around online advertising.
Any business you can think of, the major market share is with an aggregator or marketplace.
That leaves brands with lots of noisy user data.
Instead of this if the campaigns are integrated with interactions, engagements, and measurements, brands have a lot more to analyze, target, and super optimize.
Any customer journey begins with intent and as a golden thumb rule, one needs to see a product or service at least 7 times before making a purchase decision.
Customers keep jumping across channels, changing requirements, deal hunting, and chasing the best options available. These customers don’t get converted through generalized offers or one time interactions.
If the Brands take over these ads, interactions, and transactions they will have a better understanding of the consumers, and the most important transactions will be realized at their end.
Take this for example -
A customer needs car insurance, comes across various options, and is taking a few days to make the final decision.
1. Had clicked on the “Provider A” ad as well.
2. Provider A targets the same customer on Facebook and get some details captured.
3. Customer doesn’t proceed, so he is sent a customized email.
4. Email doesn’t get seen.
6. So the customer is now shown the ad on Instagram. Which is clicked.
7. Now the interaction restarts on the web from where it was left.
8. All the form submissions are guided through a voice or interactive user interface.
9. Even the documents like Adhar and PAN Card are uploaded and verified online.
10. The transaction is completed through an online payment.
The above steps are given just for illustration purposes. Actual steps have various permutations, combinations, and even lengthier paths and time delays.
So brands have a herculean task list to achieve and only AI-enabled integrated/omnichannel marketing can achieve overcoming these challenges.
- Understanding customer intent
- Driving the right conversations
- Chasing the abandoned interactions
- Tweaking messaging appropriately
- Generating customized offers
- Hand holding through transactions
- Increasing the probability of completed transactions.
- Learning the insights
- Be better and ready the next day for the next transaction
Million Paths & Interactions
These millions of paths and interactions are realized through AI & ML enabled Omnichannel advertising and Social CRM. Talkk.ai our own such platform is developed in a customized manner to suit specific business needs.
Each business focuses on different priorities, channels, communication, and goals. At Talkk.ai we understand the brand’s aim and objectives, CMOs, CIOs, and various stakeholders for the most effective plan, execution, conversion, analysis, and constant improvement.
This is the real power of AI, ML, Business process automation, and robotic process automation. In the COVID-affected world, we have utilized Humanoid Robots as well. This offers great safety, business continuity, and the flexibility to adjust to rapidly changing environments.
One can automate individual processes like Sales, Marketing, FAQs, HR, Surveys & Feedback, Transaction and more or integrate all these processes through Omnichannel strategy and of course our Humanoid robots will be happy to assist you on a RaaS model.
Learn more — talkk.ai
