Investor Study: More Than a Third of U.S. Investors Are Interested in Bitcoin

We wanted to better understand the investor appetite for Bitcoin as well as learn more about the typical Bitcoin investor. Why would someone invest? What’s holding investors back? How do investors view investing in Bitcoin as compared to gold?

Our team commissioned financial market research firm Q8, to conduct a survey to help examine retail investors’ interests, perceptions, and misconceptions about investing in Bitcoin. The results were interesting and we decided to share them with the industry in our new report, “Bitcoin: 2019 Investor Study.”

To start — contrary to the belief that Bitcoin is a niche investment only attractive to a small portion of the investment community — the survey found that more than a third (36%) of U.S. investors would consider an investment in Bitcoin, representing a potential market of more than 21 million investors in the general population.

Who is the Bitcoin-curious investor? It’s validating to see that the interest for Bitcoin extends far beyond the crypto community. The research study showed that those interested in investing in Bitcoin largely fit the profile of the average U.S. investor and are:

  • Slightly younger than average at 42 years old vs. the average investor age of 45
  • Considered high earners with a median income of $125K
  • Both women and men with about 43% identifying as female and 57% identifying as male
  • Likely to be a parent with 70% having children
  • Skewed slightly toward Republican at 42% versus 37% Democrat

For these investors, three particular characteristics of an investment in Bitcoin resonated the most:

  1. You can start small: A majority (83%) were strongly motivated by the idea that they could invest small amounts in Bitcoin today, see how their investments performed, and add to their positions later.
  2. Bitcoin has significant potential for growth: 79% were attracted to Bitcoin’s growth potential.
  3. Scarcity creates value: 75% liked the idea that there is a finite amount of Bitcoin.

The above findings are merely a preview. We invite you to download the full report by visiting https://gryscl.co/BTCStudy2019.

This article is not an offer to sell or the solicitation of an offer to sell or buy any security in any jurisdiction where such an offer or solicitation would be illegal, nor shall there be any sale of any security in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that jurisdiction.

Grayscale Investments

A leader in digital currency asset management, we offer single asset & diversified exposure via private & public funds. Disc: grayscale.co/terms-of-service/#social

Grayscale Investments

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Leader in digital currency asset management, we offer single asset & diversified exposure via private & public funds Disc: grayscale.co/terms-of-service/#social

Grayscale Investments

A leader in digital currency asset management, we offer single asset & diversified exposure via private & public funds. Disc: grayscale.co/terms-of-service/#social

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