Today, we revealed our latest national brand initiative. We are incredibly excited to further drive awareness of digital currency, Grayscale, and our products.
Grayscale provides opportunities for investors to gain exposure to digital currencies through its family of investment products that offer investors exposure to the digital currency asset class without the challenges of buying, storing, or safekeeping cryptocurrency directly.
With that in mind, we conceived a campaign that focuses on our very core: digital currencies. The brand initiative features a new commercial spot that depicts the history of money. Stills and video clips illustrate how money has evolved over thousands of years, depicting how currency has taken the form of so many things, like shells and metals. The voiceover reminds viewers that today, as we put value in fiat, government-issued currency, we “proceeded to wave goodbye to value, printing unlimited amounts of money.”
The commercial is not your average financial services ad — it is a wakeup call that people everywhere should seize what we feel is a once in a generation opportunity that digital currencies may present. It begs the question: in today’s digital world, why isn’t currency digital as well? And Grayscale is the way to access the future of money.
It’s also worth noting our excitement of how we’re further bolstering the anthemic narrative … we are also pleased to put the Ramones’ number one hit, Blitzkrieg Bop, behind the voiceover.
You can see the commercial on actual TV as well as across digital and social platforms, where you also might see additional digital elements for the campaign which highlight Grayscale’s brand proposition. As a trusted partner for investing in digital currencies and the asset manager behind the world’s largest Bitcoin (Grayscale® Bitcoin Trust) and Ethereum (Grayscale® Ethereum Trust) investment products, we also wanted to depict the breadth of investor-types that are now engaging in the asset class.
Grayscale collaborated with commercial director Brennan Stasiewicz, who developed and produced the advertisement working with Bunker as well as Vested in the creation and execution of the new campaign.
This article is not an offer to sell or the solicitation of an offer to buy any security in any jurisdiction where such an offer or solicitation would be illegal, nor shall there be any sale of any security in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that jurisdiction.