Measuring trust

We’ve been working with the folks leading Kellogg’s Trust Project for a while. Specifically, we’re running experiments to try better understand the variables that influence the way people share data in different scenarios.

This is kinda challenging, but we’re hopeful we can contribute some novelty to this important area of the social sciences.

Because of this and so much more, I’m excited to share our latest episode of 1i1i.

Kent Grayson and I quickly and succinctly cover the 3 key dimensions of trust, what to consider measuring and the importance of speaking the same language as our colleagues.

As always, check it out and join the conversation.