Privacy Notices Are Meaningless: Here’s How to Make Them Meaningful
Privacy Notices, often referred to as “privacy policies”, are long, boring and hidden away. People don’t interact with them. They do not contribute value to the product or service experience an individual is having.
Let’s look at a quick example.
Atlassian is a company with an extensive suite of products and services. They do awesome work. They help people do awesome work. But, like so many of their peers that really are close to the top of their game, they fail at designing for better disclosure.
Let’s call this a 25 minute read. Do you have time for that? I don’t.
In fact, research from Carnegie Mellon suggests that you’d have a full time job for 76 days straight if all you did was read the privacy policies an ‘average’ internet user interacted with in a year. It’s no wonder that easier to understand terms and conditions is the number one thing consumers believe will restore trust.
So, if you’re frustrated by the status quo and motivated to do better, this video will help you get practical.
If you want to take this further and get hands on with the Better Disclosure Toolkit, send us a note. Let’s work to make disclosure better together.
