Want to earn trust? It’s actually really simple

Nathan Kinch
Greater Than Experience Design
1 min readFeb 4, 2021

Okay Nate, if that’s the case, why are organisations around the world largely seen to be “failing at trust”?

Edelman Trust Barometer 2020

Great question fictional person. It’s probably because organisations globally talk big and deliver small. In short, they fail to live up to their stated values. There’s an ethical intent to action gap.

So, what can be done?

In the most beautiful and simple terms, be trustworthy. Show evidence of your trustworthiness.

This is the key to trust. It’s exactly what Hilary Sutcliffe and I cover in Greater Than X’s first ever 1 insight, 1 interaction (1i:1i) episode. Check it out. It’s only 5 mins.

If you want to learn more, head to tigtech.org and greaterthanexperience.design

And if you wanna get immediately practical by learning hands on approaches to trustworthiness by design, check out greaterthanlearning.online

Let’s start evidencing our trustworthiness folks. There’s no time quite like the present.

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Nathan Kinch
Greater Than Experience Design

A confluence of Happy Gilmore, Conor McGregor and the Dalai Lama.