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Jony Ive unveils Mac Pro prototype to Steve Jobs
Jony Ive unveils Mac Pro prototype to Steve Jobs
Tim Cook, Phil Schiller and Steve Jobs are ushered into Jony Ive’s new workshop at Apple Park.
Simon Helyar
Apr 8
The Apple WWDC18 secret — Pt. 2
The Apple WWDC18 secret — Pt. 2
FLASHBACK, OCTOBER 2012
Simon Helyar
Mar 30
Mark Zuckerberg’s missing two days
Mark Zuckerberg’s missing two days
“You’re Mark Zuckerberg.” Mark Zuckerberg says, looking at his reflection in the bathroom mirror.
Simon Helyar
Mar 22
The Apple WWDC18 secret - Pt. 1
The Apple WWDC18 secret - Pt. 1
Jony Ive is alone, working late in his workshop at Apple Park. Rain patters the window. It’s dark.
Simon Helyar
Mar 20
Apple Park’s glass walls
Apple Park’s glass walls
“Tim! You gotta see this!” Steve Jobs is stood in his office by the gently curved glass looking out at the panoramic view of Apple Park.
Simon Helyar
Mar 5
John Gruber’s home screen
John Gruber’s home screen
“Holy shit. Have you seen this?” Craig Federighi is staring down at his iPhone, eyebrows raised.
Simon Helyar
Feb 28
Tim Cook and Jony Ive discuss the MacBook Pro keyboard
Tim Cook and Jony Ive discuss the MacBook Pro keyboard
Tim Cook is sat at his desk. Jony Ive is lying horizontal on the sofa with a MacBook Pro resting on his stomach.
Simon Helyar
Feb 24
Steve Jobs reviews the HomePod
Steve Jobs reviews the HomePod
Steve Jobs is sat at his desk. Opposite him is Tim Cook. And inbetween them, an Apple HomePod.
Simon Helyar
Feb 15
Tim Cook and the HomePod (feat. Craig Federighi)
Tim Cook and the HomePod (feat. Craig Federighi)
“Tim! What’s up!” Craig Federighi says, bouncing into Tim Cook’s office.
Simon Helyar
Feb 12
Jack Dorsey, Trump and the Nuclear Button
Jack Dorsey, Trump and the Nuclear Button
Biz Stone, the co-founder of Twitter, rushes into CEO Jack Dorsey’s office.
Simon Helyar
Jan 5
Steve Jobs and the iMac Pro
Steve Jobs and the iMac Pro
November 2016, right after the launch of the first TouchBar MacBook Pro:
Simon Helyar
Dec 27, 2017
Christmas at Apple
Christmas at Apple
“Phil… been thinking…” Tim Cook is looking through Apple’s Holiday Gift Guide.
Simon Helyar
Dec 8, 2017
Apple and the delayed HomePod
Apple and the delayed HomePod
“Here’s Jony!” Jony Ive says as he kicks open the door to Tim Cook’s office.
Simon Helyar
Dec 5, 2017
Jony Ive and the Wallpaper* magazine cover
Jony Ive and the Wallpaper* magazine cover
London. Just south of the Thames river, in the Blue Fin building, somewhere near the top, is Wallpaper* magazine.
Simon Helyar
Nov 17, 2017
Jony Ive and the unresponsive iPhone X display in the cold
Jony Ive and the unresponsive iPhone X display in the cold
“Tim. We’ve got a problem.” A voice crackles through the intercom.
Simon Helyar
Nov 11, 2017
The Great iPhone X Technology Story review
The Great iPhone X Technology Story review
Your iPhone X will be delivered between 12:52 and 13:52 by Abdul.
Simon Helyar
Nov 5, 2017
Revealed: Who at Twitter deleted Donald Trump’s account
Revealed: Who at Twitter deleted Donald Trump’s account
At Twitter HQ, Biz Stone opens the door to Jack Dorsey’s office.
Simon Helyar
Nov 2, 2017
Steve Jobs and the iPhone X review units
Steve Jobs and the iPhone X review units
Steve Jobs and Phil Schiller stand at one of those Apple tables, like you get in the stores.
Simon Helyar
Oct 31, 2017
Steve Jobs reviews the iPhone X — pt. 3
Steve Jobs reviews the iPhone X — pt. 3
The curtains open on the Steve Jobs Theatre to rapturous applause.
Simon Helyar
Oct 18, 2017
Steve Jobs reviews the iPhone X — pt. 2
Steve Jobs reviews the iPhone X — pt. 2
Steve Jobs paces back and forth in a small conference room at Apple Park.
Simon Helyar
Sep 21, 2017
Steve Jobs reviews the iPhone X — pt. 1
Steve Jobs reviews the iPhone X — pt. 1
Steve Jobs has been dead 6 years.
Simon Helyar
Sep 14, 2017
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