Great Technology Story

FLASHBACK, OCTOBER 2012

“You’re Mark Zuckerberg.” Mark Zuckerberg says, looking at his reflection in the bathroom mirror.

Jony Ive is alone, working late in his workshop at Apple Park. Rain patters the window. It’s dark.

“Tim! You gotta see this!” Steve Jobs is stood in his office by the gently curved glass looking out at the panoramic view of Apple Park.

“Holy shit. Have you seen this?” Craig Federighi is staring down at his iPhone, eyebrows raised.

Tim Cook is sat at his desk. Jony Ive is lying horizontal on the sofa with a MacBook Pro resting on his stomach.

Steve Jobs is sat at his desk. Opposite him is Tim Cook. And inbetween them, an Apple HomePod.

“Tim! What’s up!” Craig Federighi says, bouncing into Tim Cook’s office.

Biz Stone, the co-founder of Twitter, rushes into CEO Jack Dorsey’s office.

November 2016, right after the launch of the first TouchBar MacBook Pro:

“Phil… been thinking…” Tim Cook is looking through Apple’s Holiday Gift Guide.

“Here’s Jony!” Jony Ive says as he kicks open the door to Tim Cook’s office.

London. Just south of the Thames river, in the Blue Fin building, somewhere near the top, is Wallpaper* magazine.

“Tim. We’ve got a problem.” A voice crackles through the intercom.

Your iPhone X will be delivered between 12:52 and 13:52 by Abdul.

At Twitter HQ, Biz Stone opens the door to Jack Dorsey’s office.

Steve Jobs and Phil Schiller stand at one of those Apple tables, like you get in the stores.

The curtains open on the Steve Jobs Theatre to rapturous applause.

Steve Jobs paces back and forth in a small conference room at Apple Park.

Steve Jobs has been dead 6 years.