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Jony Ive unveils Mac Pro prototype to Steve Jobs

Jony Ive unveils Mac Pro prototype to Steve Jobs

Tim Cook, Phil Schiller and Steve Jobs are ushered into Jony Ive’s new workshop at Apple Park.
Go to the profile of Simon Helyar
Simon Helyar
Apr 8
The Apple WWDC18 secret — Pt. 2

The Apple WWDC18 secret — Pt. 2

FLASHBACK, OCTOBER 2012
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Simon Helyar
Mar 30
Mark Zuckerberg’s missing two days

Mark Zuckerberg’s missing two days

“You’re Mark Zuckerberg.” Mark Zuckerberg says, looking at his reflection in the bathroom mirror.
Go to the profile of Simon Helyar
Simon Helyar
Mar 22
The Apple WWDC18 secret - Pt. 1

The Apple WWDC18 secret - Pt. 1

Jony Ive is alone, working late in his workshop at Apple Park. Rain patters the window. It’s dark.
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Simon Helyar
Mar 20
Apple Park’s glass walls

Apple Park’s glass walls

“Tim! You gotta see this!” Steve Jobs is stood in his office by the gently curved glass looking out at the panoramic view of Apple Park.
Go to the profile of Simon Helyar
Simon Helyar
Mar 5
John Gruber’s home screen

John Gruber’s home screen

“Holy shit. Have you seen this?” Craig Federighi is staring down at his iPhone, eyebrows raised.
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Simon Helyar
Feb 28
Tim Cook and Jony Ive discuss the MacBook Pro keyboard

Tim Cook and Jony Ive discuss the MacBook Pro keyboard

Tim Cook is sat at his desk. Jony Ive is lying horizontal on the sofa with a MacBook Pro resting on his stomach.
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Simon Helyar
Feb 24
Steve Jobs reviews the HomePod

Steve Jobs reviews the HomePod

Steve Jobs is sat at his desk. Opposite him is Tim Cook. And inbetween them, an Apple HomePod.
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Simon Helyar
Feb 15
Tim Cook and the HomePod (feat. Craig Federighi)

Tim Cook and the HomePod (feat. Craig Federighi)

“Tim! What’s up!” Craig Federighi says, bouncing into Tim Cook’s office.
Go to the profile of Simon Helyar
Simon Helyar
Feb 12
Jack Dorsey, Trump and the Nuclear Button

Jack Dorsey, Trump and the Nuclear Button

Biz Stone, the co-founder of Twitter, rushes into CEO Jack Dorsey’s office.
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Simon Helyar
Jan 5
Steve Jobs and the iMac Pro

Steve Jobs and the iMac Pro

November 2016, right after the launch of the first TouchBar MacBook Pro:
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Simon Helyar
Dec 27, 2017
Christmas at Apple

Christmas at Apple

“Phil… been thinking…” Tim Cook is looking through Apple’s Holiday Gift Guide.
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Simon Helyar
Dec 8, 2017
Apple and the delayed HomePod

Apple and the delayed HomePod

“Here’s Jony!” Jony Ive says as he kicks open the door to Tim Cook’s office.
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Simon Helyar
Dec 5, 2017
Jony Ive and the Wallpaper* magazine cover

Jony Ive and the Wallpaper* magazine cover

London. Just south of the Thames river, in the Blue Fin building, somewhere near the top, is Wallpaper* magazine.
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Simon Helyar
Nov 17, 2017
Jony Ive and the unresponsive iPhone X display in the cold

Jony Ive and the unresponsive iPhone X display in the cold

“Tim. We’ve got a problem.” A voice crackles through the intercom.
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Simon Helyar
Nov 11, 2017
The Great iPhone X Technology Story review

The Great iPhone X Technology Story review

Your iPhone X will be delivered between 12:52 and 13:52 by Abdul.
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Simon Helyar
Nov 5, 2017
Revealed: Who at Twitter deleted Donald Trump’s account

Revealed: Who at Twitter deleted Donald Trump’s account

At Twitter HQ, Biz Stone opens the door to Jack Dorsey’s office.
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Simon Helyar
Nov 2, 2017
Steve Jobs and the iPhone X review units

Steve Jobs and the iPhone X review units

Steve Jobs and Phil Schiller stand at one of those Apple tables, like you get in the stores.
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Simon Helyar
Oct 31, 2017
Steve Jobs reviews the iPhone X — pt. 3

Steve Jobs reviews the iPhone X — pt. 3

The curtains open on the Steve Jobs Theatre to rapturous applause.
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Simon Helyar
Oct 18, 2017
Steve Jobs reviews the iPhone X — pt. 2

Steve Jobs reviews the iPhone X — pt. 2

Steve Jobs paces back and forth in a small conference room at Apple Park.
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Simon Helyar
Sep 21, 2017
Steve Jobs reviews the iPhone X — pt. 1

Steve Jobs reviews the iPhone X — pt. 1

Steve Jobs has been dead 6 years.
Go to the profile of Simon Helyar
Simon Helyar
Sep 14, 2017
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