Great Technology Story

Jony Ive and Tim Cook pull up to an address. They’re in Jony’s Bentley.

Tim Cook is hosting an ideas session for top level Apple execs. They’re sat in a circle. There’s no table between them. Like an AA meeting…

I scream down Rue Henry Monnier, (Paris, France) on a Lime electric scooter. My knuckles cold, a smile on my face.

*BZZZZZZ*

“Steve!” Phil Schiller says walking into Steve Jobs’ office.

“You remember Bella from press?”

“I just… I’ll tell you what my problem is.” Tim Cook hadn’t asked but Steve Jobs is going to tell him anyway.

Fuck it’s hot.

Designer and divisive design critic Eli Schiff chats with Great Technology Story.

“Those dry witty people on twitter. Who type all in lower case…” Jony Ive says, staring at twitter but talking to Tim Cook, “You think they…

“Ok, the good things out the way first.” Steve Jobs eyes Tim Cook.

A red vintage 2008 Tesla Roadster screeches to a stop in front of me.

Steve Jobs chuckles to himself. He’s slouched on the sofa in Tim Cook’s office. MacBook on his lap. Tim is sat at his desk.

“Whaddowe got, Phil.” Steve Jobs claps his hands and rubs them together.

Tim Cook, Phil Schiller and Steve Jobs are ushered into Jony Ive’s new workshop at Apple Park.

FLASHBACK, OCTOBER 2012

“You’re Mark Zuckerberg.” Mark Zuckerberg says, looking at his reflection in the bathroom mirror.

Jony Ive is alone, working late in his workshop at Apple Park. Rain patters the window. It’s dark.

“Tim! You gotta see this!” Steve Jobs is stood in his office by the gently curved glass looking out at the panoramic view of Apple Park.

“Holy shit. Have you seen this?” Craig Federighi is staring down at his iPhone, eyebrows raised.

Tim Cook is sat at his desk. Jony Ive is lying horizontal on the sofa with a MacBook Pro resting on his stomach.

Steve Jobs is sat at his desk. Opposite him is Tim Cook. And inbetween them, an Apple HomePod.

“Tim! What’s up!” Craig Federighi says, bouncing into Tim Cook’s office.

Biz Stone, the co-founder of Twitter, rushes into CEO Jack Dorsey’s office.

November 2016, right after the launch of the first TouchBar MacBook Pro:

“Phil… been thinking…” Tim Cook is looking through Apple’s Holiday Gift Guide.

“Here’s Jony!” Jony Ive says as he kicks open the door to Tim Cook’s office.

London. Just south of the Thames river, in the Blue Fin building, somewhere near the top, is Wallpaper* magazine.

“Tim. We’ve got a problem.” A voice crackles through the intercom.

Your iPhone X will be delivered between 12:52 and 13:52 by Abdul.