How to use sustainability in your business

Sustainability in simple terms is about taking a longer-term view of the business with consideration for the “Triple Bottom Line” of People, Planet and Profit (coined by John Elkington).

Having been involved in the sustainability sphere for more than 8 years taught me a few things on how to use it effectively in a business.

1. Better decision making

At The Green Factory, we aim to be a world-class green lifestyle solutions provider. Having sustainability in our vision helps us in our decision making and future planning.

2. Create culture

The organisation is aware and care about other important factors in operating; not just on profit maximising. E.g. waste management and how our processes affect various stakeholders.

3. Competitive advantage

By being unique, we are creating our niche in the wood and interior market. We have clients coming to us instead of us having to find them. Our 2020 sales have surpassed our 2019 figures even with the pandemic.

The demand for green products and services will continue to grow globally. So, do consider it as part of your business growth strategy.

Let sustainability work for you!