What can corporates do to improve the environment?

The dynamics of business has undergone a great change in the past two decades. Not only has the work culture changed globally, but also the ways in which a business affects nature and people around has become one of the central goals in conducting businesses. The awareness that any business activity is a part of the natural ecosystem and has a potential to either disrupt or enhance the quality of life has gained considerable momentum. Billionaires getting involved in philanthropy, social organizations creating environmental awareness among corporates and individuals alike etc. are all a part of this movement.

The Intention

The goal is simple!

Today business is not just about money generated for a product or service rendered, neither is it the desire to make it good; today business is more about responsibility. Every business, either enforced or voluntarily, understands that the nature around us is highly affected by how we conduct business. Issues like wellbeing of employees, fair trade, green initiatives, community programs for outreach and ethics, etc. are all added to today’s business practices to ensure that the environment and people benefit from it in the long run. The ‘intention’ to help facilitate a thriving and scalable working environment for both business and nature is taken seriously today.

Sustainable practices

Organizations are appealing to youngsters to embrace sustainable business practices. One study states that 76% of millennials are genuinely concerned about the degrading climate. The Climate Foundation started by the Bill & Melinda Gates Foundation is working on issues like Food Security, Eco-system survival, and Carbon Sequestration through different projects and research conducted by multidisciplinary teams of professors, engineers, scientists and interns from across the world.

The awareness based on such studies has brought climate change to the forefront and employees of all age groups are beginning to show interest for the cause. Sustainable practices like using a sustainable mode of transportation instead of individual vehicles, reduction of air fuel cost by means of digitization within organization, efficient usage of consumables, using renewable energy sources, etc. are some of the practices that organizations emphasize for their employees to follow.

The changes on the global frontier

Let’s go into some depth and understand the organizational practices that can help your company to help and save the environment. Not only does these practices bring in desirable changes, they are also beneficial from the point of investment and their returns in future. We have provided many examples of organizations that have taken innovative initiatives to foster a better tomorrow.

• Giving considerable prominence to renewable energy, IKEA has invested in green house initiatives creating a green business model. They have nearly 700,000 solar panels that power their stores. 50% of the wood used in their business comes from sustainable foresters. Not only did this green model reduce carbon footprint, it also garnered attention from many corners on the world for their green initiative increasing their product value and brand recognition.
• Patagonia, an outdoor clothing company, makes products from natural rubber and recycled bottles. However, their unique marketing campaign inspires their target audience NOT to purchase their products to encourage ‘reduce and reuse’ before buying. This has garnered huge attention from like-minded people who not only support the brand but has become loyal consumers too.
• Google runs their efficient data centers on renewable energy, creating sustainable workplaces and the…

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