Put Your Sweet Snacks Away — The Healthy Ones Taste Just As Good

The game has changed in the world of quick bites

Mark Campbell
greengreengreen
3 min readJul 31, 2022

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A DeliciousDoor snackbox

Snacks. We all love them, don’t we? But HEALTHY snacks? Will they ever become more popular than sweet ones?

Definitely, says one leading subscription snack provider. In fact, it’s already happening.

Ashish Gupta is CEO at Vegancuts.com, which over 10 years has sent out hundreds of thousands of boxes, successfully persuading people to take the healthy option.

Now, the company is launching a subscription snack service aimed at the wider population, called DeliciousDoor.

Why? Because popular sugary bites now have credible, tasty, quality alternatives, he says.

It would be good news for the health of Americans if this were true.

Statista’s Global Consumer Survey found that seven in 10 Americans have a sugar or salt-laden treat with them at all times.

Potato chips, chocolate, candy and cookies are the favorite between-meal fillers.

Children were found to consume calorie-rich and nutrient-poor snacks, especially concerning when more than 30% of under-18s in the country are overweight or obese.

DeliciousDoor CEO Ashish Gupta

‘This is the big reset’

Mr Gupta is confident that America can turn the corner when it comes to the obsession with bad snacking.

“Plant-based snacking works on an entirely different model to your typical health snacks,” he says. “The focus now is on using clean, ethically sourced ingredients to increase the quality, nutrition and ultimately the taste.

“We’ve discovered snacks that are full of flavor and nutritional benefits — and there’s no catch because they taste better than the unhealthy ones.

“The combination of healthy and delicious snacks isn’t something of the future any more — it’s here.”

Mr Gupta speaks with authority. His Vegancuts brand has worked with famous eco-conscious designer Stella McCartney, and has won dozens of awards and many excellent reviews for its choice of plant-based products.

“The snacking industry has been stagnant for decades,” he adds. “People still eat the same unhealthy snacks they did as kids — but that’s all about to change.

“This is the big reset the snacking world needs.”

DeliciousDoor Facts

  • DeliciousDoor is a 100% plant-based subscription box brand, which launched its first Snack Box, in August 2022, to a US-only audience.
  • Each monthly Snack Box comes with 12 premium-quality snacks. Six of these are Discovery items, which are sourced from all around the world. The other six are fan-favorites, voted back by popular demand. This combination means customers are always getting new and favorite snacks every month.
  • The company is focused on connecting people to healthy and delicious foods to inspire premium, superior snacking. Check out its story here: deliciousdoor.com/about-us
  • Where to purchase details here

Author Mark Campbell is editor of GreenGreenGreen, which helps to promote the vital work of ethical, sustainable, vegan, eco-friendly businesses, through platforms like Medium, the media and website greengreengreen.org. If you would like your own sustainable business to reach a wider audience, please see here.

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