HUMOR

The World’s Most Expensive Poop Coffee Needs a Rebrand

Read the Meeting Minutes of the Kopi Luwak executives

Photo edited by the author. Original by Vika Aleksandrova on Unsplash

BRAND DISCUSSION: Kopi Luwak Coffee Focus Group Transcripts

In attendance: Tracy (Secretary), Tyler (Product Team), Karen (Brand Manager), Cecil (Ad Agency Rep), The Civet

Meeting called to order at 3:07 pm by Karen, September 8, 2021

KAREN: Thanks for coming, everyone. The article in National Geographic describing how we derive our coffee beans from the poop of civets has really set back sales. The good news is yesterday’s focus group transcripts are in, and the results are excellent. We set the participants up behind glass so they could see Tyler making the coffee magic happen. Tracy, can you put up the first slide? Cecil, do you care to read the comments as Tracy presents the slides?

CECIL: Sure thing.

KAREN: I think we can all agree, that is excellent feedback! Add Earthy Overtones to the minutes, Tracy. Next slide.