Intro to Ground Truth: Our Journey Towards Open Forest Data

Ground Truth is a publication documenting our journey to make environmental data free and transparent.

The Good Men Project
Greener Together

--

Photo credit: iStock

By Stewart Mior

Ground Truth is a publication documenting our journey to make environmental data free and transparent.

Our mission

Our mission is to make environmental data free and transparent. Ground Truth is a publication documenting our journey.

We started by trying to solve our own problem. As veterans of the tree planting industry, we wanted to produce trees for environmental causes, not just for logging and energy companies. But we realized, outside of industry there’s no publicly available data on tree planting — only grand claims and marketing with no evidence to back them up. We then realized this problem goes beyond reforestation and through the entire environmental field including biology, agriculture, and human health. Thus, it became our mission to make environmental data free and transparent and to share this journey with the world.

The Solution

As the legend Peter Drucker said “If you can’t measure it, you can’t manage it.” Managing the problems of our time requires public accountability and…

--

--

The Good Men Project
Greener Together

We're having a conversation about the changing roles of men in the 21st century. Main site is https://goodmenproject.com Email us info@goodmenproject.com