How the most innovative companies are tackling commuting

Gabrielle Fulco
Feb 27 · 3 min read
  1. Companies are moving beyond a one-size-fits-all approach to introduce benefits that will have the greatest impact for certain functions. In giving a detailed example, Kaleana explained, “they have to support a wide variety of people: from high stress call center employees to their sales team. To do that, they gather feedback from managers and relay that to the benefits team to evaluate programs that will help serve the diverse needs of departments or locations […] Rather than approaching it as spend this much on the company as a whole we thought about which vendors would offer their services as pilot programs to the subset of people who needed it most.”
  2. The most progressive companies are introducing flexible spend accounts to support employees with commute. Increasingly employees are expressing less tolerance for long commutes and requesting flexible work arrangements (e.g., work at home, flexible hours, etc.). As a response, companies are responding to commute challenges by evolving from a centralized office model to smaller distributed offices to reduce commute times. Further, they are introducing commute benefits to tackle the commute itself. As Kaleana explains, “it’s all about giving people flexibility in their lives […] Recognizing that they can’t make assumptions on how people commute, progressive employers are striving to create a seamless reimbursement system. They provide flexible funds that their employees can use. It’s a great idea but I don’t think there is a perfect way to do this yet.”

greenfieldlabs

Designing the future of mobility, starting with humans.

Gabrielle Fulco

Written by

Project Producer, IDEO and Greenfield Labs

greenfieldlabs

Designing the future of mobility, starting with humans.