Greenlink — Blockchain as a Force of Good
This article was originally posted by Jiawen Ngeow, our advisor, you can find the original article below:
For as long as I remember, I have been an entrepreneur. I have raised fundsfrom angel investors and venture capitalists, sold companies (two to be exact), launched ICOs, and invested in as well as advised blockchain projects.
With most of my entrepreneurship journey involving consumer businesses and blockchain, it is only natural that I link my experiences and perspectives from that aspect to GreenLink. One of my businesses, Megafash, focuses on working closely with do-good brands that have social and sustainable causes. With this vision, we went on to be Singapore Business Review’s 20 Hottest Start-Up in 2016. In 2017, I launched MegaX, a blockchain project aimed at creating a retail brands network for the millennial movement– a large part of what MegaX aims to do is to curate retail brands that can connect directly with millenials, and having sustainable brands is a part of that network.
From my perspective, this is what GreenLink needs to solve:
Sustainability is an increasingly overused buzzword, traceability helps prove authenticity.
During my time as a retailer, one of the hardest thing for my team was to thoroughly review the brands we were working with. To sell their stories and their promises (i.e. 100% made by minority groups in Philippines, 10% of profits goes back to charity) without being able to properly track their actions was a risk we were taking. At our peak, we had 9 retail stores and were transacting approximately SGD$3 million annually in retail sales– only from the shores of sunny Singapore. We were advertising these messages to tens of thousands of customers without the ability to verify or track what the brands were telling us.
This sustainability movement lacks awareness — we need unity to bring about a great change.
I spoke about this in an interview with Asia One in 2015– that consumers were getting discerning and ready to make informed decisions about what they buy. But awareness and education were insufficient, and it still is today. With Megafash, we did it in silo– we were just one retail brand (in one city, with just one store) championing a global movement. With GreenLink, suppliers, retailers, and consumers are one– it is a concerted effort that can bring about global changes.
Blockchain as a force for good.
One of the main reasons why I jumped into GreenLink was that they are one of the first projects I have came across that is using blockchain as a force for good. There are new blockchain projects being launched everyday– they are novel, disruptive and tend to solve inherent problems for the spaces they are in. These are all good news. But to come across a blockchain project that wants to bring about a social change– is great. All in all, I recognise the effort that goes behind the people in green movements and sustainability and how they make the world a better place. That is what inspires me to be part of driving that social change.
I believe GreenLink has a promising future– we are simply at the beginning. Undoubtedly, the dream for such a change is a big one, and I am thankful to be a part of a team with genuine intentions.
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