New Era Of Conscious Consumerism

Driving sustainability and social change with the use of blockchain

Published in

GreenLink

3 min readJul 25, 2018

The notion of conscious consumerism has been around for awhile now. In fact, research have shown that there is a rise of socially conscious consumers with 8/10 checking for the origin of the product before making a purchase*!

However, as the demand rise, brands start to recognize this opportunity and start investing money into marketing and PR activities that make them seem more green and ethical than they really are. Thus, as a consumer, making informed purchasing decision is difficult. It often require the leisure time to research and certain knowledge to understand the meaning behind ingredients label.

The opaque supply chain of products also makes a consumer question what really goes behind a product, from the sourcing, to manufacturing to consumption. Few know how to actively support those who are working towards a world of sustainable trade.

These days, transparency in our supply chains is no longer a choice but a corporate responsibility as the demand for fair trade, ethically sourced and sustainable materials continue to grow.

Customers are demanding transparency as they take an increasing interest in the ethical practice of businesses.

Solution:

GreenLink is a decentralised trust protocol that elevates social responsibility standards. Powered by blockchain, GreenLink is the world’s first protocol that revolves around one concept — sustainability.

A Digital Certification Platform
GreenLink represents the digitization of eco-certifications and relevant information about products and businesses in the sustainability space.

GreenLink For Shoppers:
Shoppers rely heavily on labels and certificates as a quick and easy way to identify more responsibly made products without having to become supply chain experts.

With GreenLink, Consumers can easily trace the origin of the products and verify product information from our platform. They can simply look for unique label or QR code behind each product to discover the stories, journeys and impact behind brands and products — online and in-store.

By taking action to support and verify information about the products and brands through the app, they are rewarded with IMPACT tokens which goes to support businesses to become eco-certified.

Consumers can use the tokens in exchange for physical goods and services via a loyalty program, provide feedback and ratings on sustainable businesses

GreenLink for Businesses:
Majority of shoppers want to know where their products comes from. We want to help bring authentic and credible information about products and brands to the consumers and help businesses be eco-certified on the blockchain to tell a better brand story.

Businesses transact our token to create, access and validate data stored on the blockchain.

GreenLink for Regulatory & Certifying Bodies
GreenLink work with certification bodies, and sustainability standards organisations by building a blockchain-enabled platform that facilitates digital certifications and signatories with businesses.

Conscious consumerism and sustainability is no longer the issue of privilege with GreenLink — Today, the new era of conscious consumerism is here.

For the full white paper and credits, please click here.