🔆 High-End Full Custom Solution for Shopify & Shopify Plus

David Simões
May 10, 2019 · 6 min read
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Photo by Sajjad Hussain M from Burst

🕵️‍♂️ Discovery phase

In this initial phase, we aim to fully understand your needs and the business in question. These are some of the points which we must cooperatively investigate:

  1. Business Competitors
    - Who’s the best on the business nowadays?
    - How are they structuring their offer and online presence?
    - What kind of visuals and style they use and how can we stand out and still be recognisable as part of our specific industry?
  2. Branding & Content
    - Analysis of competitor’s brands
    - Client’s input on how they want to be perceived by their audience
    - Do you have the human resources to produce a high-quality copy for the website and marketing campaigns?
  3. Logistics & Operations
    - How does a complete customer journey look like and what interactions should we handle along the way?
    - Is there a need for any specific third-party integration or app development to achieve a particular flow?
    - What are the potential time consuming manual tasks we can automate from the beginning
  4. Store Goals & Projections
    - How many visitors are we expecting to have per month and from where will they come?
    - How much revenue do you project for the first year?
    - Analyse estimations to set a conversion rate goal.

🎨 Design

In this segment, we incorporate all the knowledge accumulated so far in the discovery process into the creation of the right visuals for the online store.

  • Collection (Category) page
  • Product page
  • About us
  • Blog
  • Cart

✍️ Brand

To create the perfect brand for your business, we’ll firstly focus on the logo and based on your input we’ll give you 2 or 3 options from which you can choose. After getting your feedback on those, we’ll be able to present a final solution for review and approval. The brand manual we’ll provide you will include the primary assets and info need to showcase your brand both in physical spaces and online.

  • Typography
  • Colour Palette
  • Examples of physical representations (e.g. on a business card or a product)
  • Guidelines on how to use the assets

🖼 Wireframes | UX

During this process, we’ll create the wireframes for the most important pages for your business. These wireframes will be used internally so we can strategise for good user flow and experience before adopting a specific style.

👨‍🎨 Final Design | UI

Once the UX is figured out and based on the brand assets we’ll develop, our designers will convert your ideas into tangible visuals. For every single page, we’ll present you a complete design for you to comment and review. We’ll do a couple of this feedback cycles for each element until we’re sure you’re 100% happy with the final results. At the end of this phase, you’ll have a final design for all the relevant pages your customers will interface with in the future. You’ll have full rights and access to the design files, both for mobile devices as for desktop.

💻 Development

If during the discovery phase, we spotted any requirements for a specific integration or functionality, we may add to this phase a Backend step, on which we’ll develop the solution for the particular problem you are trying to solve or process you’re looking to improve. Since this is highly variable and unpredictable, its process and estimation must be planned only during or after the discovery phase.

  • Speed and Performance
  • Cross Browser compatibility

💪 Setup

Besides the processes described above, there’s still plenty of work needed to be done on your Shopify store to make sure everything’s ready to start processing sales. We can handle all of those tasks, or we can cooperate with your in house team to achieve the same results.

  • 301 redirects
  • Domain transfer
  • Navigation setup
  • Analytics
  • Payment and Shipping methods
  • Homepage Title and Meta description
  • Shopify Apps setup

📈 Ongoing Support

After launching your store, we still provide a period of free support to make sure you can ask us anything you need or eventually have us fix something which doesn’t work precisely as you envisioned. However, depending on your team structure, it may be possible you’ll need some more assistance in the medium to long term. We’re also delighted to help you with that.

🤝 Before Starting

Before officially kicking off our cooperation, we’ll create a project agreement with you outlining the project scope, the estimated delivery date and the final cost. This signed document is the best system we’ve found so far, to make sure all parties have a crystal clear expectation of what they’ll get and the resources involved overall. We calculate our project estimations on a case by case basis through a value-based approach. Some other factors which may influence the final price are our availability or your time constraints.


Sounds Good Agency

Stories, tutorials and thoughts on Design, Web Development…

David Simões

Written by

I help people sell amazing stuff online. Shopify Expert & Founder of https://soundsgood.agency | Book me: calendly.com/davidjs 👈

Sounds Good Agency

Stories, tutorials and thoughts on Design, Web Development, E-commerce (Shopify) and Remote Work — based on our experience as Shopify Experts

David Simões

Written by

I help people sell amazing stuff online. Shopify Expert & Founder of https://soundsgood.agency | Book me: calendly.com/davidjs 👈

Sounds Good Agency

Stories, tutorials and thoughts on Design, Web Development, E-commerce (Shopify) and Remote Work — based on our experience as Shopify Experts

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