Kickoff Chaos: The NFL’s New Rule is a Wild Ride

The NFL’s new kickoff rule: chaos, confusion, and more returns than a used car salesman

Eric Mitchell
Gridiron Grind
3 min readAug 12, 2024

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A birds-eye view of the Tom Benson Hall of Fame Stadium in Canton, Ohio.
NFL Hall of Fame Field — Patrick Willis

Listen up, folks, the NFL’s new kickoff rule is like a rollercoaster that just opened — thrilling, unpredictable, and filled with more twists and turns than a Scooby-Doo episode. The league was hoping to inject some life into the dying art of the kickoff return, and boy, did it deliver.

The NFL is just one week into the preseason, and the numbers are already off the charts. A whopping 82% of kickoffs were returned!

That’s like comparing a flea to an elephant when you look at last year’s numbers. If this pace holds, get ready for a return bonanza that’ll make even the most hardcore special teams junkie drool.

But it ain’t all sunshine and rainbows, folks. This new rulebook is fresh off the press, and as we’ve seen, there’s still some kinks to work out. Take the Kansas City Chiefs-Jacksonville Jaguar game for instance.

A kickoff that should’ve been a touchback turned into a full-blown officiating controversy. It was like watching a slow-motion car crash in real time.

Let’s break down the good, the bad, and the ugly from this wild kickoff experiment.

The Good:

  • Return of the Return: The NFL has been begging for explosive kickoff returns, and this rule is delivering. We saw some electric runs, including a 73-yarder by the Jags’ Parker Washington. It’s like watching a track meet on steroids.
  • Field Position Battle: The new touchback rule at the 40-yard line adds a strategic element to the kickoff. Teams are gonna have to weigh the risk of kicking deep versus the reward of better field position. This could lead to some fascinating chess matches between special teams units.

The Bad:

  • Rule Confusion: The Chiefs-Jags fiasco is just the tip of the iceberg. Officials are still getting their heads around these new rules, and fans are left scratching theirs. We need clarity, stat.
  • Potential for Abuse: There’s a real chance teams will start gaming the system. Short kickoffs to force touchbacks or line drives to confuse returners. The league needs to stay one step ahead.

The Ugly:

  • Player Safety: While the intent is to reduce big hits, let’s not forget the inherent risks of kickoff returns. We’re still seeing some bone-crunching collisions.

The league needs to monitor this closely and consider further adjustments to protect players. For example, they could experiment with different kickoff distances or angles to reduce the impact of collisions. Ultimately, the league must prioritize player safety without sacrificing the excitement of the game.

So, where do we go from here?

The NFL has a golden opportunity to create some truly electric moments. But it also need to iron out the wrinkles and protect player safety. It’s a delicate balance, but if the NFL gets it right, this could be a game-changer.

One thing’s for sure, this kickoff rule is here to stay, and it’s going to be a wild ride.

Buckle up, football fans.

Thanks for reading my story.

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Eric Mitchell
Gridiron Grind

National Sports Analyst as seen on NewsNation, ESPN, NBC, ABC, CNN, Fox News, MSNBC, BBC & Scripps News.